Indian Advertising Spend Inches Up; Experiential Marketing Gets a New Chair

In India, recent data shows advertising and sales-promotion expenses for certain companies rising — for example, one major corporation’s ad and promotion spend climbed from ₹631 crore to ₹655 crore in FY 2025. At the same time, experiential marketing is gaining traction: one leading food-marketplace firm appointed its CEO as the Jury Chair for a major experiential marketing awards event in 2025. exchange4media These moves suggest that brands are progressively shifting from purely digital/transactional approaches to deeper experience-driven, brand-engagement strategies. For marketers in India, this underscores an opportunity: invest in immersive experiences and brand narratives, not just media buys.