Social Commerce & Influencers Drive a New Era in Digital Marketing in 2026
In 2026, digital marketing is rapidly evolving as social commerce and influencer strategies shift from support functions to central drivers of revenue and consumer engagement, reshaping how brands connect with audiences across platforms. A key development this year is the explosive rise of social shopping, where platforms like TikTok Shop, Instagram, and emerging live commerce […]
The Rise of “Invisible Marketing”: How Brands Influence Without Selling
In today’s hyper-connected digital world, consumers are exposed to thousands of ads every single day. From social media feeds and email inboxes to websites and mobile apps, marketing messages are everywhere. Yet, paradoxically, traditional advertising is becoming less effective. Customers are skipping ads, blocking pop-ups, unsubscribing from promotional emails, and increasingly ignoring anything that looks […]
Data-Driven Personalization Transforms Customer Engagement
Marketing is entering a new era defined by hyper-personalization powered by AI, first-party data, and advanced customer analytics. As third-party cookies phase out, brands are investing heavily in customer data platforms (CDPs) and AI engines that allow them to deliver personalized experiences across every touchpoint, from email and social media to in-app and in-store interactions. […]
JARS Digital Launches Dashboard Suite to Track SMB Marketing ROI
JARS Digital, a Charlotte-based digital marketing agency consistently ranked among the city’s top marketing firms, has launched an innovative dashboard suite aimed at helping small and midsize businesses (SMBs) finally see the impact of their marketing investments in real time, addressing a longstanding challenge for smaller organizations that often juggle multiple platforms and fragmented reporting. […]
U.S. Ad and Marketing Spend Forecast to Rise 9.4% by 2026 as Brands Accelerate Digital Investment
U.S. advertising and marketing spending is projected to rise by 9.4 percent by 2026, reflecting renewed confidence among brands and agencies as the economy stabilizes and digital transformation accelerates across industries. The growth forecast highlights how companies are prioritizing marketing as a strategic growth engine rather than a discretionary expense, particularly as competition intensifies across […]
Supply Chain Marketing in a Volatile Global Economy
Supply chain marketing has emerged as a strategic function rather than a support activity. In an era of global disruptions, geopolitical tensions, inflation, and logistics constraints, organizations are using supply chain transparency as a competitive advantage. Customers today value reliability, sustainability, and visibility as much as pricing. Effective supply chain marketing communicates operational strength, resilience, […]