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Modern marketing strategies are undergoing a rapid transformation in 2026, driven largely by the explosive adoption of artificial intelligence, data-driven personalization, and a renewed focus on authentic customer engagement. Recent industry reports indicate that AI-powered advertising alone is expected to grow by over 60% this year, as brands increasingly rely on automated platforms to manage […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”

We know it can be daunting to take on yet another advertising channel, especially if you’re not familiar with performance television (or even if you are). Here’s some good news, though: many advertisers, maybe even in your industry, are currently succeeding using CTV. So rather than reinventing the wheel, you might as well borrow from […]

A KPMG study found that 86% of consumers are concerned about data privacy and 78% about the amount of personal data collected. Industry players are re-envisioning their future strategies and how they will need to adapt to the impending demise of third-party cookies. Contextual targeting has resurged to ensure campaign reach and effectiveness, Let us […]