Guarantee the Success of Your Display Campaigns
With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research¹ shows that well-thought-out brand advertising campaigns impact IT buyers’ decisions across every stage of the funnel. In this infographic, we look at how you can track performance of your […]
Why the Enduring Appeal of Super Bowl Advertising?
Super Bowl ad campaigns have created both “buzz” and a little “word of mouth” for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are they still such a big deal?
How Campaign Health Metrics Can Help You Streamline Ad Campaigns
Advertising metrics provide clear information on the success and failures of an ad campaign. They are a practical tool to track all aspects of your marketing activities as well as how your campaign compares to designated metrics. Take a look at your campaign health metrics to understand your campaign’s performance. These metrics aren’t exactly KPIs […]
The Multiplier Effect of Integrating Search & Social Advertising
Search and social have become the two most utilized channels in the digital marketing industry, and for good reason. The two channels offer massive, highly engaged global audiences that can be used to drive demand generation and demand fulfillment for marketers across verticals. However, when the buyer’s path to conversion is considered, it becomes evident […]
8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud
Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles. The media industry is also facing increased regulatory and […]
How Brand Safety is Affecting Consumer Perception in Today’s World?
With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the safety of the environment first.