Unlocking the creative power of social media marketing
Marketers perform best when they view this higher bar for creativity as an opportunity to win over social media’s notoriously discriminating audiences. Doing so requires a carefully crafted approach to developing creative for both paid social ads and organic content, one that blends product information with unique aspects of branding and entertainment. This offers a […]
Anatomy Of Google Ad Auction
Once a search for a keyword is triggered, all eligible advertisers enter a pool to compete against each another. Google then evaluates the quality of each Ad by using a statistical model which analyzes the relevance of the Ad, the experience of the page users will land on and the expected click through rate
Best Digital OOH practices for law firms
Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. […]
Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt
At GumGum we have begun to see some macro and seasonal impacts on advertiser spending patterns on our platform with consumer electronics, political, retail and travel ad dollars picking up. On the side, nancial services, CPG and entertainment ad spend are under pressure. Tough times call for smart measures – which is why advertisers in […]
Simpleview & ASM Global Partnership To Provide A Cutting-Edge Network Of Websites To A Portfolio Of Venues
Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to develop cohesive branding powered by a best-in-class technology stack and ticketing integrations that promote visitors and drive web conversions for arenas, stadiums, convention and […]
Proving the power of podcast ads through vital consumer data
In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think.