The Multiplier Effect of Integrating Search & Social Advertising
Search and social have become the two most utilized channels in the digital marketing industry, and for good reason. The two channels offer massive, highly engaged global audiences that can be used to drive demand generation and demand fulfillment for marketers across verticals. However, when the buyer’s path to conversion is considered, it becomes evident […]
8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud
Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles. The media industry is also facing increased regulatory and […]
How Brand Safety is Affecting Consumer Perception in Today’s World?
With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the safety of the environment first.
The Best Google Adsense Alternatives for Publishers
AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites……….
Create a content cadence that works for you – and your customers
It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help […]
Stay ahead of your competition with insights from sellers worldwide.
The data doesn’t lie. Sellers are seeing a spike in sales, and many credit AI as a driving force for recent success. In our sixth edition of the “State of Sales” report, you’ll explore: