Finding Success with In-Game Advertising
There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost […]
AI, Personalization, and Authenticity Redefine Modern Marketing Strategies in 2026
Modern marketing strategies are undergoing a rapid transformation in 2026, driven largely by the explosive adoption of artificial intelligence, data-driven personalization, and a renewed focus on authentic customer engagement. Recent industry reports indicate that AI-powered advertising alone is expected to grow by over 60% this year, as brands increasingly rely on automated platforms to manage […]
Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy
The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.
7 Pointers to make your Radio Ad a Tempting Treat
Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.
Getting smart about ad waste
For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”
Performance Television – The New and Improved TV Advertising
We know it can be daunting to take on yet another advertising channel, especially if you’re not familiar with performance television (or even if you are). Here’s some good news, though: many advertisers, maybe even in your industry, are currently succeeding using CTV. So rather than reinventing the wheel, you might as well borrow from […]