DoubleVerify Extends Leadership In Independent AI Powered Campaign Optimization Solutions With Agreement To Acquire Scibids
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain […]
Email Marketing Automation: A Complete Guide to Smarter, Scalable Customer Engagement
In today’s fast-paced digital ecosystem, businesses are constantly searching for ways to connect with their audience in a personalized, timely, and efficient manner. Email marketing automation has emerged as one of the most powerful tools to achieve this. It allows companies to deliver the right message to the right person at the right time—without manual […]
Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically
Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research […]
Account Based Display Advertising in an ABM World
Any account-based marketer worth their salt will recognize how important it is to get the planning and execution of an account-based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed by your […]
B2B Marketing Enters a New Era with AI, Personalization, and Data-Driven Strategies
The B2B marketing landscape is undergoing a major transformation as companies rapidly adopt advanced technologies, data intelligence, and hyper-personalized engagement strategies to stay competitive in 2026. Marketers are increasingly moving away from traditional mass outreach methods and focusing on precision targeting through account-based marketing (ABM), intent data, and AI-powered automation tools that enable deeper understanding […]
IAB Europe’s Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem in navigating the ever-evolving landscape of sustainability and responsible business practices.