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as data needs soar to new heights, IT executives will increasingly be focusing on the role of the data center. In the face of perpetual upheaval and progressively audacious corporate and cloud plans, what measures can you take to make sure your data center is future-ready, allowing you to stay ahead of the curve rather […]

In today’s fast-moving digital world, businesses everywhere are investing heavily in online marketing. From small startups to global enterprises, digital advertising has become one of the most powerful tools for reaching potential customers. But behind the flashy campaigns, impressive numbers, and promises of instant success lies a reality many businesses fail to understand. The truth […]

With the goal of accelerating the decarbonization of the advertising sector, Ad Net Zero is a climate action program. InMobi is a major provider of content, monetization, and marketing technologies that support businesses in driving growth. This partnership demonstrates InMobi’s unwavering dedication to sustainability and supports Ad Net Zero’s vision to transform the advertising industry through decarbonization efforts spanning ad production, distribution, and publication.

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]

B2B brands and customers expect more from their vendors and business partners. A poor experience no longer suffices, as we’ve seen in the consumer space, and B2B is now officially entering the CX space, according to Patrick Hounsell, global activation and B2B lead at Merkle. “We’ve noticed a growing similarity between our strategies for fostering […]

Google Ads has become one of the most powerful digital marketing platforms for businesses looking to generate leads, drive website traffic, and increase online sales. From startups to enterprise-level companies, brands invest thousands of dollars every month with the expectation of reaching the right audience and achieving measurable returns. However, despite its potential, many Google […]

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook […]

In a major move set to redefine the future of digital advertising and intelligent customer engagement, Rocket Fuel and IBM have joined forces to enhance marketing precision through the power of artificial intelligence and cognitive computing. The collaboration represents a significant advancement in how brands understand audiences, optimize advertising placements, and deliver highly personalized customer […]

In today’s rapidly evolving business landscape, B2B organizations are facing unprecedented challenges. Buyers are more informed, decision-making cycles are increasingly complex, and competition is fiercer than ever. As organizations seek new ways to differentiate themselves and drive growth, data-driven strategies have become essential. Against this backdrop, the global launch of the Merkle B2B Superpowers Index […]

Email is one of the central tools of digital marketing, yet it is the most underutilized personalization channel. It gives you direct access to your market 24/7 and helps you stay top-of-mind throughout the sales cycle