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Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by complementing the offering with always-on, real-time location data. This new capability will significantly enhance targeting, optimization, attribution, and analytics for travel […]

Marketers perform best when they view this higher bar for creativity as an opportunity to win over social media’s notoriously discriminating audiences. Doing so requires a carefully crafted approach to developing creative for both paid social ads and organic content, one that blends product information with unique aspects of branding and entertainment. This offers a […]

Once a search for a keyword is triggered, all eligible advertisers enter a pool to compete against each another. Google then evaluates the quality of each Ad by using a statistical model which analyzes the relevance of the Ad, the experience of the page users will land on and the expected click through rate

Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. […]

At GumGum we have begun to see some macro and seasonal impacts on advertiser spending patterns on our platform with consumer electronics, political, retail and travel ad dollars picking up. On the side, nancial services, CPG and entertainment ad spend are under pressure. Tough times call for smart measures – which is why advertisers in […]

Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to develop cohesive branding powered by a best-in-class technology stack and ticketing integrations that promote visitors and drive web conversions for arenas, stadiums, convention and […]

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think.

That means that even though our 2023 Digital Trends report is a phenomenal planning tool, planning and strategising only take you so far without action. The time has come to start taking insights from those trends and turning them into the experiences and interactions your customers expect at every turn. In this guide, the second […]

Whether or not you’ve heard of Active Directory (AD) in your role as CEO, CFO, CMO, or any other non-IT management position, you are using it every day, every hour, every minute. When you log in to your device, open your emails, access an application, or share a file, you are relying on Active Directory. […]

Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized enough, have no idea which micro-targets it resonates with the most, and it could take up to a year to determine the campaign’s sales impact. Market trends change by then. However, AI-powered ad creative can turn things around for […]