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March Madness is no longer just a basketball tournament. For marketers, it has become a powerful cultural moment that brings together live sports, social media, streaming, influencers, branded content, experiential marketing, email, mobile, and increasingly sophisticated data-driven campaigns. The opportunity is particularly attractive because March Madness reaches beyond traditional college-basketball audiences. According to EMARKETER, 45% […]

In today’s increasingly fragmented marketing environment, reaching the right audience is no longer simply a matter of choosing the right channel. Businesses must understand how multiple channels work together to influence awareness, engagement, consideration, and ultimately conversion. Two channels that are sometimes treated as separate tactics—direct mailing and display advertising—can become significantly more powerful when […]

Originally built for display advertising (and still used by 70-90% of publishers for this purpose), header bidding is a process that allows publishers to use unified auctions instead of waterfalls. Sellers reach multiple bidders at the same time and can compare CPMs. Implemented with a code in the header of the page, this approach improves […]

The Inbox Has Changed. Has Your Strategy? In today’s B2B marketing landscape, buyers are inundated with emails every day. Between promotional offers, newsletters, product announcements, and sales outreach, decision-makers have become experts at ignoring messages that don’t immediately resonate with their needs. The result? Generic email campaigns are losing effectiveness. The days of sending one […]

Introduction In today’s digital-first world, social media has evolved from a communication platform into one of the most powerful marketing channels for businesses of every size. Whether you’re a startup, a B2B enterprise, or an established global brand, your customers are spending hours every day on platforms like LinkedIn, Facebook, Instagram, X (formerly Twitter), YouTube, […]

Introduction In today’s highly competitive business environment, generating high-quality leads consistently is one of the biggest challenges organizations face. Buyers are more informed than ever before, decision-making cycles have become longer, and customers expect personalized interactions across multiple channels. Traditional lead generation methods—such as cold calling, manual prospecting, and generic email campaigns—are no longer sufficient […]

Introduction The digital search landscape is undergoing its biggest transformation since the introduction of search engines. For more than two decades, businesses focused primarily on Search Engine Optimization (SEO) to improve rankings on platforms like Google and Bing. The objective was straightforward: optimize web pages with relevant keywords, build authoritative backlinks, and create valuable content […]

Advertising is an important part of the marketing mix and a useful tool for driving brand awareness. Yet as consumers grow ever more cynical and ad-averse, should businesses be prioritising other channels to nurture trust and maximise sales? We investigate.

With the goal of accelerating the decarbonization of the advertising sector, Ad Net Zero is a climate action program. InMobi is a major provider of content, monetization, and marketing technologies that support businesses in driving growth. This partnership demonstrates InMobi’s unwavering dedication to sustainability and supports Ad Net Zero’s vision to transform the advertising industry through decarbonization efforts spanning ad production, distribution, and publication.

Marketers are beginning to consider how to profit from the two-week long March Madness frenzy as we fill out NCAA brackets and office productivity comes to a complete halt. As brands are putting the finishing touches on their media plans, our platform’s YouTube advertising experts at TriVu Media thought it only fitting to look to […]