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This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that […]

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that’s led advertising to turn digital is ceaseless technological innovation, a phenomenon that’s unlikely to slow down.

There’s no point in being pretty if you’re not useful (some playboys might argue with me there), an infographic really needs to be both. It should be eye-catching and use content that makes people want to look at the whole thing. Some have so much information crowded into them that they’re not enjoyable. Design (which […]

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.

In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.

In a major development for the global martech industry, HubSpot has unveiled a new wave of AI-powered marketing automation innovations in 2026, signaling a shift from traditional workflow automation to intelligent, predictive, and autonomous marketing systems. At its recent Spring Spotlight event, HubSpot introduced Answer Engine Optimization (AEO), expanded AI agents, and over 100 product […]

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails

Kaleyra, Inc, a rapidly growing omnichannel business communications platform, announced that the WhatsApp Business Platform is now part of its omnichannel offering in the United States. Kaleyra has been a Solution Provider for the WhatsApp Business Platform since 2019, with successful implementations across sectors ranging from fintech to retail in India and Europe. Kaleyra will now enable US-based businesses to […]

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain […]

In today’s fast-paced digital ecosystem, businesses are constantly searching for ways to connect with their audience in a personalized, timely, and efficient manner. Email marketing automation has emerged as one of the most powerful tools to achieve this. It allows companies to deliver the right message to the right person at the right time—without manual […]