Whitepapaer

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

Governments around the world are creating Internet of Things (IoT) security legislation and regulations designed to keep users safe in an increasingly connected world. Connectivity is good and, in fact, great but bad things can happen to people with unprotected or poorly protected IoT devices.

The in-app environment provides an opportunity to reach relevant audiences. As the cookie crumbles and privacy laws evolve, users must opt in to app tracking. Apple offer an alternative framework, SKAdNetwork, to help marketers measure campaign success, while publisher-managed first-party data offers advanced targeting capabilities. These changes also help pave the way to reach audiences […]

Email is still the go-to channel for most of your customers, but it lacks the powerful real-time the connection of mobile offers. By combining the popularity of email with the immediacy of mobile messaging, you.

Introduction: Marketing in an Era of Constant Change The modern business environment is defined by uncertainty. Economic fluctuations, rapidly evolving technologies, changing customer expectations, privacy regulations, geopolitical shifts, and the rise of artificial intelligence are reshaping how brands connect with their audiences. For marketers, the traditional playbook is no longer enough. Strategies that delivered results […]

The nature of work is changing, with remote teams and short-term contracted resources growing in popularity and an associated rise in the use of personal devices. Employees are performing a wider range of work tasks and accessing increasing amounts of corporate data via ever-more-powerful mobile devices, often via cloud-based applications. As such, mobility has become […]

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know the potential pitfalls, and leverage its full potential to drive business goals beyond advertising KPIs. Many companies […]

So, why are some countries now adopting SD-WAN, even if at a slow pace, and driving the late majority to cross the chasm? The reason is that SD-WAN is offering multiple benefits other than cost reduction. Simplifying network management, improvements in connectivity usage, secured local breakout for trusted applications, and better visibility and control of […]

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook […]

In today’s rapidly evolving business landscape, B2B organizations are facing unprecedented challenges. Buyers are more informed, decision-making cycles are increasingly complex, and competition is fiercer than ever. As organizations seek new ways to differentiate themselves and drive growth, data-driven strategies have become essential. Against this backdrop, the global launch of the Merkle B2B Superpowers Index […]

Email is one of the central tools of digital marketing, yet it is the most underutilized personalization channel. It gives you direct access to your market 24/7 and helps you stay top-of-mind throughout the sales cycle

For marketers, using Facebook’s paid tools to expand your reach is a no-brainer. Facebook ads have plenty of great features that enable you to effectively target your posts to a specific audience. This makes it easier to deliver content to the people that actually want to see it. Plus, Facebook’s social endorsement and retargeting features […]

Digital advertising has transformed the way businesses connect with customers. From social media ads and search engine marketing to influencer collaborations and AI-driven campaigns, brands today have more opportunities than ever before to reach their audience. But behind the flashy dashboards, impressive impressions, and promises of instant leads lies a reality that many businesses fail […]

People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are therefore sometimes biased – if not downright deceptive. Techniques such as eye tracking and EEG tap the information straight from the subconscious of your costumer. Neuromarketing research provides profit increasing insights for your […]

Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. They have so permeated young lives that it is hard to believe that less than a decade ago these technologies barely existed. Today’s youth may be coming of age and struggling for autonomy and […]

It’s the cybersecurity question every executive and board member wants — and needs — to have answered: How much will it cost if a cybersecurity risk materializes and causes a breach? Provide the answer with confidence by tying cyber threats to business impact using cyber risk quantification. Cyber risk quantification is a powerful method for […]

The food group and positive nutrient requirements have been strengthened in important ways. The whole grain foods criteria has been revised to ensure foods contribute a meaningful amount of whole grains; more food groups now are required in the Main Dishes and Meals categories; certain categories now may qualify if the first ingredient is a […]

This white paper shall not and cannot be considered an invitation to enter into an investment. It does not constitute, relate to, or should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication) that might be considered a recommendation, or that might be […]

You’ve surely asked yourself these questions at one time or another. And rightly so. Most B2B marketers “get” branding but are driven to track the ROI of every marketing expense. And let’s face it: Compared to other tactics, it’s just harder to measure the ROI of branding. The other common obstacle to branding is the […]

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex.

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options like never before, and the list of platforms and the programs that serve up those options are increasing all the time. The rise of streaming media brands like Netflix, Disney+, Apple TV, Spotify, SiriusXM and many more has transformed the content […]

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel […]

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that […]

Any account-based marketer worth their salt will recognize how important it is to get the planning and execution of an account-based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed by your […]

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem in navigating the ever-evolving landscape of sustainability and responsible business practices.