Whitepapaer

Any account-based marketer worth their salt will recognize how important it is to get the planning and execution of an account-based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed by your […]

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem in navigating the ever-evolving landscape of sustainability and responsible business practices.

There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.

For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”

We know it can be daunting to take on yet another advertising channel, especially if you’re not familiar with performance television (or even if you are). Here’s some good news, though: many advertisers, maybe even in your industry, are currently succeeding using CTV. So rather than reinventing the wheel, you might as well borrow from […]

Marketers perform best when they view this higher bar for creativity as an opportunity to win over social media’s notoriously discriminating audiences. Doing so requires a carefully crafted approach to developing creative for both paid social ads and organic content, one that blends product information with unique aspects of branding and entertainment. This offers a […]

Once a search for a keyword is triggered, all eligible advertisers enter a pool to compete against each another. Google then evaluates the quality of each Ad by using a statistical model which analyzes the relevance of the Ad, the experience of the page users will land on and the expected click through rate

Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. […]

At GumGum we have begun to see some macro and seasonal impacts on advertiser spending patterns on our platform with consumer electronics, political, retail and travel ad dollars picking up. On the side, nancial services, CPG and entertainment ad spend are under pressure. Tough times call for smart measures – which is why advertisers in […]

In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think.

That means that even though our 2023 Digital Trends report is a phenomenal planning tool, planning and strategising only take you so far without action. The time has come to start taking insights from those trends and turning them into the experiences and interactions your customers expect at every turn. In this guide, the second […]

Whether or not you’ve heard of Active Directory (AD) in your role as CEO, CFO, CMO, or any other non-IT management position, you are using it every day, every hour, every minute. When you log in to your device, open your emails, access an application, or share a file, you are relying on Active Directory. […]

With an estimated 3.2 billion video gamers worldwide 1 , a figure that continues to grow year-on-year, gaming has evolved into an important scalable opportunity for advertisers to reach a huge audience of engaged viewers. Casual games — games that do not require significant time or expense to enjoy, such as Candy Crush Saga, Angry […]

Super Bowl ad campaigns have created both “buzz” and a little “word of mouth” for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are they still such a big deal?

Search and social have become the two most utilized channels in the digital marketing industry, and for good reason. The two channels offer massive, highly engaged global audiences that can be used to drive demand generation and demand fulfillment for marketers across verticals. However, when the buyer’s path to conversion is considered, it becomes evident […]

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles. The media industry is also facing increased regulatory and […]

AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites……….

It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help […]

The data doesn’t lie. Sellers are seeing a spike in sales, and many credit AI as a driving force for recent success. In our sixth edition of the “State of Sales” report, you’ll explore:

JARS Digital, a Charlotte-based digital marketing agency consistently ranked among the city’s top marketing firms, has launched an innovative dashboard suite aimed at helping small and midsize businesses (SMBs) finally see the impact of their marketing investments in real time, addressing a longstanding challenge for smaller organizations that often juggle multiple platforms and fragmented reporting. […]

Your roadmap to resolving the speed-versus-safety paradox. Compliance through continuous delivery is your data-driven guide to breaking free from the false choice between rapid software delivery and regulatory compliance. Regulated organisations face relentless pressure: deploy faster to patch vulnerabilities and stay competitive, yet slow down to satisfy compliance requirements. Traditional approaches trap teams in this […]

Learn how to use AI and Agentforce to drive growth and efficiency. AI and agents have changed the way marketers work. The “Marketing Use Cases in the Age of AI and Agentforce” workbook is your guide to learn how you can use AI to:

Unpack marketing’s biggest shifts in data, AI, and more. Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are:

Solving the Top 6 B2B Ecommerce Challenges with Elastic Suite As B2B sales become more complex and fast-paced, relying on manual workflows simply doesn’t cut it. Today’s B2B buyers expect easy, efficient ordering and self-serve tools they can access on their own time. To stay competitive, brands need more than just tech. They need connected […]

Speed vs. quality don’t have to be mutually exclusive. Learn how market researchers are delivering faster, better insight. Life sciences market researchers face unprecedented challenges—accelerating innovation cycles, physician shortages affecting 187,000 doctors by 2037, and a specialty pharmaceuticals market that expanded from $92.50 billion to $129.23 billion in just one year. This white paper explores […]