JARS Digital Launches Dashboard Suite to Track SMB Marketing ROI

JARS Digital, a Charlotte-based digital marketing agency consistently ranked among the city’s top marketing firms, has launched an innovative dashboard suite aimed at helping small and midsize businesses (SMBs) finally see the impact of their marketing investments in real time, addressing a longstanding challenge for smaller organizations that often juggle multiple platforms and fragmented reporting. The new suite, built on Databox, integrates key data sources such as Google Ads, Google Analytics, HubSpot, QuickBooks, Meta, LinkedIn, and more into a single unified view, enabling business owners and marketing teams to instantly access critical metrics—including conversion rates, engagement, customer acquisition, spend levels, and ROI—without spending hours cobbling together disparate reports. According to JARS founder and president Jason Spooner, the goal is to shift time spent on manual reporting toward strategic optimization, helping SMBs make data-driven decisions quicker and with greater confidence—an especially valuable benefit for lean teams where every dollar counts. The dashboards update automatically, providing always-current insights that simplify performance tracking and equip business leaders with the clarity needed to refine campaigns, justify marketing spend, and accelerate growth. This release reflects a broader industry trend where SMBs increasingly demand real-time visibility and actionable insights from their marketing analytics tools, enabling them to compete more effectively in a data-driven marketplace while overcoming traditional reporting barriers that often hinder ROI understanding.