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A new Made for Advertising (MFA) AI-driven site detection and avoidance tool was just unveiled by Integral Ad Science (Nasdaq: IAS), a top worldwide media measurement and optimization platform. The MFA site technology developed by the company intends to increase transparency into the quality of advertiser campaigns, pinpoint where spending is going, and provide information […]

Today, Sage, a dependable software provider for SMBs in the construction sector, announced the extension of their construction cloud suite. With the introduction of Sage Construction Management, Sage expands its market-leading construction portfolio with cloud preconstruction and project management capabilities.

Arrcus, a leader in core, edge, and multi-cloud routing and switching infrastructure and a provider of hyperscale networking software, is proud to present Arrcus Connected Edge for AI (ACE-AI), a ground-breaking networking solution that will transform the way AI/ML workloads are networked. The center of today’s technologically driven society is undergoing a massive upheaval. A significant factor that is transforming entire sectors and our digital environment is generative artificial intelligence (GenAI). The exponential increase in network traffic in datacenters, which is being driven by GenAI applications, is the focal point of this disruptive wave. Workloads for AI and ML will be dispersed more widely, including at the edge, in colos, telecom PoPs and public clouds. This expansion highlights how quickly networks must change to become distributed, open, lossless, and predictable.

Today, NTT DATA, a pioneer in global digital business and IT services, and IP Infusion, a major supplier of open network software and solutions for landline and mobile network operators, announced a strategic alliance. For go-to-market open networking solutions, NTT DATA and IP Infusion are working together to give network operators better scalability, disaggregation, and […]

The Industrial Internet of Things has been heralded primarily as a way to improve operational efficiency. But in today’s environment, companies can also benefit greatly by seeing it as a tool for finding growth in unexpected opportunities

The SIBCA Connect: Internet of Things (IoT) Platform has received the first Smart System Verified Platinum grade, according to UL Solutions, a world authority in applied safety science. SIBCA is a provider of solutions for information and communication technology (ICT), life safety, and fire. According to Sudhi Sinha, vice president of Ecosystems and Service Development […]

IoT technologies, integrated with emerging big data tools and applications, are creating significant disruption to processes, customer relationships, and business models, presenting service providers with a major market opportunity Ovum’s IoT market research enables you to size the mark

Advertising metrics give precise information on an ad campaign’s successes and failures. They are a useful tool for keeping track of all your marketing actions as well as how your campaign performs in relation to predetermined parameters. To determine how well your campaign is performing, look at its health data. Since they are not directly […]

Microsoft Advertising Network for retail has selected Tinuiti, the largest independent performance marketing company spanning streaming TV, Google, Meta, and Amazon, as a premier launch partner. Now, businesses can easily build a profitable retail media campaign to drive additional high-margin revenue from high-quality commercials and incremental sales. Another fantastic new possibility for brand advertisers to […]

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.