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Today (June 21), Hivestack—the top independent provider of programmatic DOOH ad technology worldwide—announced a new agreement with Clear Channel Netherlands, a major provider of out-of-home (OOH) media and infrastructure, to provide programmatic DOOH advertising through the Hivestack SSP. As a component of Clear Channel LaunchPAD, a pan-European advertising platform that offers programmatic, automated, and direct […]

2022 has seen widespread change on both fronts. With this whitepaper, we hope to shed some light on this change, as well as giving you some tools to help you effectively tackle your paid digital advertising throughout 2023.

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes […]

Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to “one for all” messaging platforms that when a brand stands out by offering custom content, consumers take note.

In an age of constantly-evolving social networks, organizations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions.

Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that […]

With the goal of accelerating the decarbonization of the advertising sector, Ad Net Zero is a climate action program. InMobi is a major provider of content, monetization, and marketing technologies that support businesses in driving growth. This partnership demonstrates InMobi’s unwavering dedication to sustainability and supports Ad Net Zero’s vision to transform the advertising industry through decarbonization efforts spanning ad production, distribution, and publication.

Why is programmed audio so beloved? Digital audio is one of the greatest media to reach your audience, with 64% of Americans listening to it. In fact, firms can reap a 6x return on their audio advertising spend. Maybe because radio advertisements cause memory encoding to occur at a higher

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook […]

A new paper, How to Turn CTV into a Performance Marketing Channel for Growth, was just launched by Wurl, the industry leader in data-driven solutions for CTV. The report was created in collaboration with prominent marketing platform AppLovin (NASDAQ: APP). The report emphasizes the major role CTV advertising plays in reaching new audiences and generating […]