Databricks Unveils Data Intelligence for Marketing to Power Smarter Campaigns and Deeper Customer Insights
Databricks, the leading data and AI company, has announced the launch of Data Intelligence for Marketing, a new solution designed to revolutionize how marketing teams harness data for decision-making, customer engagement, and campaign performance.
Built on the Databricks Data Intelligence Platform, this new offering enables marketing professionals to unify first-party and third-party data, activate real-time insights, and personalize customer journeys at scale — all while ensuring compliance and governance. By combining advanced AI with open lakehouse architecture, marketers can now go beyond traditional analytics to predict customer behavior, optimize budgets, and enhance ROI.
“Marketers are under more pressure than ever to deliver personalized experiences while navigating fragmented data and privacy regulations,” said Ali Ghodsi, CEO and Co-founder of Databricks. “Data Intelligence for Marketing puts the power of AI and unified data into the hands of marketing teams, so they can move faster, make smarter decisions, and connect with customers more meaningfully.”
Key features of the platform include:
- Customer 360 Profiles: Combine data from CRM, web analytics, mobile apps, and offline sources into a single view.
- AI-Powered Segmentation: Identify high-value segments using machine learning models.
- Real-Time Campaign Activation: Sync insights directly with platforms like Salesforce, Adobe, and Google Ads.
- Attribution and ROI Tracking: Measure performance across every channel and touchpoint.
Early adopters, including Fortune 500 brands, have reported up to 40% improvement in campaign efficiency and a significant lift in customer engagement.
With this launch, Databricks continues to expand its footprint in verticalized AI applications, following earlier solutions for finance, healthcare, and manufacturing. As the marketing landscape grows more data-driven, Databricks aims to become a foundational partner in helping brands achieve intelligent, insight-led growth.