Brands Double Down on AI-Powered Marketing to Boost Customer Engagement

In the marketing world, companies are increasingly adopting AI-driven strategies to deliver hyper-personalized campaigns. Recent reports indicate that over 70% of large enterprises are now using AI tools to predict consumer behavior, optimize ad spend, and create tailored customer experiences across digital platforms. Retail and e-commerce giants have especially benefited, with AI-generated insights helping improve conversion rates by up to 30%. Industry experts believe this shift will not only redefine customer engagement but also force smaller businesses to adopt AI-driven marketing to remain competitive in 2025’s fast-paced digital landscape.