Data Exposure in Marketing Firm Highlights Critical Risks for the Industry

A startling data exposure involving around 40 billion records was discovered in a large unencrypted database tied to the marketing firm Netcore Cloud Pvt. Ltd.. The accessible 13-terabyte repository included email addresses, partial banking numbers, health-notification data and other sensitive logs. TechRadar+1
This incident underscores a key paradox in modern marketing: while data collection enables personalised outreach and targeted campaigns, it also heightens regulatory, reputational and operational risk if that data is mishandled or exposed.
Key takeaways for marketing organisations:

• Data governance must keep pace with data ambition: collecting more data demands stronger controls.
• Reputation risk: exposure of data can undermine consumer trust, which is critical for brand engagement.
• Holistic security: marketing systems should not be siloed from IT/security; they are increasingly integral.
  In short: Marketing today is inseparable from data — but with great data comes great responsibility. The exposure at Netcore Cloud is a wake-up call for all marketers.