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It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help […]

The data doesn’t lie. Sellers are seeing a spike in sales, and many credit AI as a driving force for recent success. In our sixth edition of the “State of Sales” report, you’ll explore:

Customer segmentation is a powerful marketing method for any business today. If big sharks like Coca-Cola and Pepsi can profit from it, then why not others, irrespective of the company size! Marketing is like Cinderella’s shoe, it doesn’t fit everyone. Instead, businesses have to categorize the ideal audience into compartments known as customer segmentation to […]

When print publishers transitioned to online publishing, they were keen to find a way to generate revenue. Their revenue model in the print world was advertising, so they needed to monetize their content online. Display ads were a great start for them. They sold their advertising space to interested advertisers directly. Even then, there would […]

In 2026, digital marketing is rapidly evolving as social commerce and influencer strategies shift from support functions to central drivers of revenue and consumer engagement, reshaping how brands connect with audiences across platforms. A key development this year is the explosive rise of social shopping, where platforms like TikTok Shop, Instagram, and emerging live commerce […]

In today’s hyper-connected digital world, consumers are exposed to thousands of ads every single day. From social media feeds and email inboxes to websites and mobile apps, marketing messages are everywhere. Yet, paradoxically, traditional advertising is becoming less effective. Customers are skipping ads, blocking pop-ups, unsubscribing from promotional emails, and increasingly ignoring anything that looks […]

Marketing is entering a new era defined by hyper-personalization powered by AI, first-party data, and advanced customer analytics. As third-party cookies phase out, brands are investing heavily in customer data platforms (CDPs) and AI engines that allow them to deliver personalized experiences across every touchpoint, from email and social media to in-app and in-store interactions. […]

JARS Digital, a Charlotte-based digital marketing agency consistently ranked among the city’s top marketing firms, has launched an innovative dashboard suite aimed at helping small and midsize businesses (SMBs) finally see the impact of their marketing investments in real time, addressing a longstanding challenge for smaller organizations that often juggle multiple platforms and fragmented reporting. […]

U.S. advertising and marketing spending is projected to rise by 9.4 percent by 2026, reflecting renewed confidence among brands and agencies as the economy stabilizes and digital transformation accelerates across industries. The growth forecast highlights how companies are prioritizing marketing as a strategic growth engine rather than a discretionary expense, particularly as competition intensifies across […]

Supply chain marketing has emerged as a strategic function rather than a support activity. In an era of global disruptions, geopolitical tensions, inflation, and logistics constraints, organizations are using supply chain transparency as a competitive advantage. Customers today value reliability, sustainability, and visibility as much as pricing. Effective supply chain marketing communicates operational strength, resilience, […]