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Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. MAICON brings together top authors, entrepreneurs, AI researchers, and executives to share case studies, strategies, and technologies that make AI approachable and actionable for marketers.

With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than relying on acquiring new business. […]

Well, this is typically the time when you make New Year’s Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we’ll save that for last and instead dive right into some suggestions on how to get better participation. If you’re an employee vs. a principal […]

The B2B (business-to-business) landscape is driven by relationships, trust, and communication. Yet, in recent years, one persistent issue has been undermining these key components: marketing spam. While marketing is essential for driving business growth, the rise of spammy practices—unsolicited, irrelevant, and excessive communication—has become a growing concern in the B2B industry. This article explores the […]

More than half of B2B marketers (62%) say their role has become more strategic over the last 12 months, according to new research by Marketing Week. The exclusive State of B2B Marketing survey – new for 2024 – finds most of the 600 B2B marketers surveyed feel they have more influence and claim marketing is […]

In the fast-paced world of B2B (business-to-business) communication, email marketing has long been considered an essential tool for lead generation and client engagement. With its cost-effectiveness and scalability, email marketing allows businesses to reach a wide audience with tailored messaging. However, while B2B email marketing can yield great results when done properly, there are several […]

Selling unnecessary products, or products that don’t directly solve an obvious problem or satisfy an essential need, may seem like a challenging task. However, it’s an art many businesses have mastered by employing clever marketing strategies that create demand, build desire, and influence consumer behavior. The key to selling these types of products lies in […]

Sales is the backbone of any business. It’s the driving force that generates revenue, fosters customer relationships, and sustains growth. However, the art of selling has evolved significantly over the years. With the rise of digital platforms, changing consumer behaviors, and increasing competition, today’s sales professionals need to be more adaptive, strategic, and customer-focused than […]

Successful B2B SEO efforts at the bottom of the funnel require a robust content strategy. This strategy must involve creating content that ranks well in search engines and also engages potential customers. According to Clodura.AI, B2B buyers always want to make well-informed decisions. These decisions are grounded in facts rather than assumptions. Their clients are […]

Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the process of bringing in data from sources such as CRM, the company said. This includes the ability to automatically select the right display ads for a particular account, for example, ways to […]