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Skai, the leading omnichannel advertising platform specializing in walled garden media, has published its Q2 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the second quarter of 2024, along with an interactive infographic detailing key insights. The report shows positive topline growth numbers in retail media, paid search, […]

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into the market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. […]

Accurate and thorough data is essential in today’s fast-paced corporate environment for promoting growth and making wise judgments. The practice of B2B data enrichment involves adding new information to already-existing data to make it more comprehensive and valuable for organizations. As the market for correct B2B data grows, so does the number of data enrichment […]

Platforms for marketing automation are being used by B2B marketers more frequently in an effort to improve productivity, accelerate expansion, and streamline operations. Selecting the best marketing automation platform for your organization can be difficult, given the variety of options on the market. In order to facilitate your decision-making process, we have put together a […]

AesirX is excited to announce the release of its Unified Analytics and Consent Solution on the official WordPress repository. This new plugin allows users to install the solution with just one click, marking a significant advancement in providing a privacy-first, open source tool tailored for WordPress and WooCommerce sites. The solution adheres to GDPR and ePrivacy […]

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]

Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Bob Lord to its Board of Directors effective immediately. Mr. Lord brings highly relevant industry expertise to IAS’s Board and has been a leader in business transformation at the nexus of marketing, media, and technology for over three decades. His […]

B2B lead generation stands as a critical process in the business-to-business domain, focusing on identifying and cultivating potential customers for a company’s products or services. Unlike B2C, B2B lead generation hinges on building deeper, more meaningful relationships, often requiring a nuanced understanding of the client’s business needs and challenges. It involves a strategic mix of […]

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information […]

25th Global Conference on International Business and Marketing (GCIBM), on 09th Aug 2024 in Toronto, Canada . The Global Conference on International Business and Marketing (GCIBM) is a premier event by Global Conference Alliance, Inc. It is designed to bring together top experts and thought leaders worldwide to share their insights, strategies, and best practices for […]