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In the dynamic realm of B2B (business-to-business) commerce, understanding market dynamics is paramount to success. Market research serves as the compass guiding businesses through the ever-evolving landscape, enabling informed decision-making and strategic planning. In conclusion, B2B market research is not just a luxury—it’s a necessity for thriving in today’s competitive landscape. By leveraging insights gleaned […]

In the ever-evolving landscape of digital marketing, email remains a steadfast and powerful tool for businesses to connect with their audience. As we step into 2024, let’s explore some of the emerging trends shaping the realm of email marketing. In conclusion, email marketing in 2024 is characterized by innovation, personalization, and a heightened focus on […]

In order to deliver relevant advertising and capitalize on micro-moments, businesses can use real-time data and optimize their ad placement strategy. Predictive advertising is a subset of predictive analytics that uses historical data, machine learning techniques, and algorithms to accurately target audiences and optimize ad copy and media spend. Tools such as Google’s Lookalike Audience […]

While Disney offers Disney+ for just $6.99 per month, and you can pay even less if you commit to a year, AT&T’s HBO Max will launch with a higher price than Netflix, but it plans to introduce an ad-supported version to support growth. Needham analyst Laura Martin estimated last month that Netflix could lose 4 […]

Google has taken a significant step towards blocking third-party cookies, demonstrating that its privacy mission is more than just talk. In its most recent policy update, Chrome 80 will no longer support cross-site sharing unless cookies are flagged in accordance with the SameSite internet standard. This move appears to be about online security and clarity. […]

The purchase amount was undisclosed; a Xandr spokesman declined to comment; and Clypd did not immediately respond to a request for comment. The deal will add linear TV ad inventory, or ad space, from clypd’s clients to Xandr Community, a product that pools advertising space. Clypd, which counts TV networks Discovery and CBS as partners, […]

Considering that most Americans are under quarantine and that events have been postponed, it seems that the customs suit market would be severely impacted. Suit fits are still conducted simply online, according to a few of the founders. The co-founder of Alton Lane, a company that specializes in custom suits, Colin Hunter, stated that his […]

The most frequent question I have received from brands in the last two weeks is, “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own statistics show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows […]

Marketers are beginning to consider how to profit from the two-week long March Madness frenzy as we fill out NCAA brackets and office productivity comes to a complete halt. As brands are putting the finishing touches on their media plans, our platform’s YouTube advertising experts at TriVu Media thought it only fitting to look to […]

Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]