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Solving the Top 6 B2B Ecommerce Challenges with Elastic Suite As B2B sales become more complex and fast-paced, relying on manual workflows simply doesn’t cut it. Today’s B2B buyers expect easy, efficient ordering and self-serve tools they can access on their own time. To stay competitive, brands need more than just tech. They need connected […]

Marketing and sales teams are adopting AI-powered personalization engines to deliver more relevant product recommendations, targeted ads, and customer experiences. E-commerce platforms, retail brands, and B2B marketers are using machine learning to analyze browsing behavior, purchasing patterns, and demographic preferences in real time. This allows businesses to tailor messages, price points, and product bundles based […]

Chief Marketing Officers in the B2B world are facing one of the toughest business environments in years. While the landscape is filled with new technologies, data tools, and automation platforms promising growth, the reality is far more complex. CMOs are expected to deliver higher revenue, build brand leadership, execute multi-channel strategies, nurture customer relationships, and […]

The martech industry is undergoing a major shift as brands move away from traditional click-based targeting and adopt AI-powered personalization to improve campaign performance and customer retention. Marketing platforms are now integrating predictive analytics, user intent modeling, real-time content recommendations, and conversion probability scoring to deliver tailored experiences across email, paid media, websites, and mobile […]

In the rapidly evolving world of global trade, mobile-first business-to-business platforms are becoming one of the most transformative forces shaping cross-border commerce. Among the platforms leading this shift is Ecer.com, a fast-growing B2B marketplace that aims to simplify global sourcing and strengthen relationships between buyers and suppliers—all through mobile accessibility, real-time communication, and digital trade […]

In the B2B world, marketing is no longer about creative campaigns alone. It’s about precision, accountability, ROI, and measurable business impact. Today’s marketers work across dozens of channels—email, social, events, webinars, paid ads, content marketing, ABM, and more. With increasing competition and shrinking budgets, companies need sharper visibility into where every marketing dollar goes and […]

MarketsandMarkets, a global leader in market intelligence and advisory services, has announced the launch of its new AI Sales Strategy Hub, a next-gen platform designed to transform how B2B enterprises build revenue pipelines, engage customers, and accelerate deal closures. The new hub integrates predictive analytics, intent data, real-time buyer intelligence, and automated sales enablement tools, […]

As we enter 2025, digital marketing is changing faster than ever. These changes can feel exciting, but sometimes also challenging. Every year we see new technologies, new customer behaviors, and fresh trends that keep the marketing world constantly moving. The good news is that with the right strategies, businesses can grow and succeed in this […]

The B2B marketing landscape is undergoing one of the fastest shifts in a decade. Reports from global marketing teams reveal that nearly two-thirds of B2B marketers believe lead generation tactics are no longer the same as they were just a few years ago. Changing buyer behavior, privacy regulations, content overload, and the rise of AI-driven […]

Speed vs. quality don’t have to be mutually exclusive. Learn how market researchers are delivering faster, better insight. Life sciences market researchers face unprecedented challenges—accelerating innovation cycles, physician shortages affecting 187,000 doctors by 2037, and a specialty pharmaceuticals market that expanded from $92.50 billion to $129.23 billion in just one year. This white paper explores […]