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Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]

EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]

That wave has being surfed by B2B marketers. As the authorities on demand and brands, we have made our mark. Invest in advertising; make it roughly 60% brand and 40% demand; lead with emotion; create unique brand assets; use performance marketing; and remember, Bob is your uncle and he has a great pied-a-terre in Cannes. […]

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend lots of money. By incorporating […]

Expanding its connected TV (CTV) advertising business, Estrella Media, the transformational Spanish-language media company servicing a multiplatform, varied Hispanic audience in the US, said today that it has joined with FreeWheel, a worldwide technology platform for the TV advertising market. With the help of the cooperation, both businesses will be able to promote and assist […]

The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ […]

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

Fast-forward to today and more than half of the world’s population, 4 billion people, is connected to the internet. Technology and digital data has seeped into nearly every aspects of our daily lives including finance, news and music.

With the introduction of Emissary Knowledge today, Emissary marked a significant advancement in the sales intelligence sector. Emissary’s firsthand insights are gathered directly from executives who worked inside target accounts, unlike typical intelligence systems that scrape publically available material from the Web. This allows Emissary to delve deeply into the facts of what, why, and […]