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The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, […]

Every advertisement is as pointless as a white crayon if it doesn’t make an impression on the viewer. When used as an expression, music makes an impression strong enough to promote brand recognition and encourage product consumption. To elicit feelings and spur action, music can be utilized as a marketing tool.

Today, Samsung Ads, driven by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the biggest companies in the world, officially announced their renewed global relationship with Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS). By introducing a programmatic unified auction for the premium […]

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles.

The best option for marketers to connect with their target audience is probably through social media. Social users are highly engaged, always connected, and social networks offer a plethora of information about user behavior. Retailers, meanwhile, are skipping out on numerous chances for cross-channel promotion and reactive marketing efforts, according to the 2016 Yesmail Channel […]

Investors were dissatisfied when Google’s most recent Q4 earnings report was announced on January 19. The most recent Google earnings report revealed that the search engine giant fell short of analyst-predicted predictions and underperformed.