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This white paper outlines Experian’s vision for a more integrated and customer-centric application of analytics to risk and marketing decisions for credit products in retail banking. The concept of Risk Adjusted Marketing is introduced, building on the idea of ‘right person; right message; right channel; right time’ by bringing into play valuable insight from internal […]

Up to this point, there has not existed a more complex and nontraditional generation than Millennials. That is, individuals who range approximately anywhere from ages 18 to 35 today. Not only are they the largest generation by population size, which has tremendous influence on their role as the leading consumers today, but the environment in […]

The malicious programs known as ransomware have attracted a significant amount of coverage in the mainstream media over the last few years, as major companies and organizations announced that their operations had been affected by the threat. Examples of affected businesses include hospitals, universities and major international corporations

The nature of work is changing, with remote teams and short-term contracted resources growing in popularity and an associated rise in the use of personal devices. Employees are performing a wider range of work tasks and accessing increasing amounts of corporate data via ever-more-powerful mobile devices, often via cloud-based applications. As such, mobility has become […]

Industry analysts are unanimous in their assessments that, when it comes to the volume, prevalence, and sophistication of cyberthreats, we are moving into an ever more dangerous year to come. We know that cyberthreats and their negative impact on organizations are a global issue, but they are also a local issue. Regardless of industry sector, […]

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social media. But not all video is created equal; consumers also have different expectations for video across different platforms.

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal – consumers also have different expectations for video, across different platforms.

Cyber security risk exists throughout an organization through its people, process, and technology. Where is information stored? What are the external threats to that information? How can that information be accessed internally? What are your internal threats? Have you considered the environmental threats to your information? To protect its information, it is imperative for the […]

Ransomware is one of the hottest white-collar crimes of the 21st century1 . Incidences are skyrocketing and cybercriminals have set their sights on more vulnerable small- and medium-sized businesses, as they usually have less resources to ward off an attack and are more likely to pay a ransom to retrieve encrypted files. Unlike other types […]