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AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable […]

NMPi has been driving performance through social advertising for the past five years. During this time, digital marketing has grown and changed; Facebook has adapted to these changes by implementing initiatives that improve and refine their targeting. It has truly grown from a platform that drives page views and likes to an advertising solution that […]

August 11, 2023 | 09:00 AM PST | USA In this concise, high-impact session, we’ll unpack the common obstacles getting in the way of your lead generation, including inefficient targeting, ineffective channel usage, and inconsistent follow-up strategies. More importantly, we’ll arm you with actionable strategies to overcome these roadblocks. Discover how to craft compelling CTAs, […]

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket’s Lift Conversion Index (LCI). By […]

August 17, 2023 | 02:00 PM ET | USA Join MNTN for a webinar, where we’ll take you through data-backed, first-party insights from ourselves (and our clients) that show why Connected TV is the demand gen machine every B2B marketer needs in their mix. We’ll dive into real-world examples on how CTV’s key features — […]

Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively. In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide […]

Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues. In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic […]

September 18-20, 2023 | USA As the industry settles into a new rhythm, media companies are still facing challenges that have major implications in their day-to-day business practices as well as overarching strategies. Continuously working on their business models allows for a plethora of new opportunities: ways to rethink which editorial products will resonate with […]

September 11-14, 2023 | USA The leading event for professionals in the business of television returns to the heart of NYC this September. The place where the TV industry comes together to learn more about the biggest issues, trends and changes on the horizon. Three tracks curated by the editorial teams behind Next TV, Broadcasting […]

Over the past several years—in particular in reaction to the frenzy over Google’s pending cookie deprecation—there has arisen the notion that third-party data is going away. All talk is of alternatives, like first-, second- and even “zero”-party data, gleaned from reputable, personalized, addressable and indisputably “better” prospect sources. Supposedly, these allow a brand to round […]