Articles

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today released the findings of a new study that found that 84% of Canadian viewers like enhanced ads, and more than half (52%) will engage with them. Enhanced ads are Connected TV ads that include dynamic QR codes, change messaging based on time […]

Advertising metrics provide clear information on the success and failures of an ad campaign. They are a practical tool to track all aspects of your marketing activities as well as how your campaign compares to designated metrics. Take a look at your campaign health metrics to understand your campaign’s performance. These metrics aren’t exactly KPIs […]

When print publishers transitioned to online publishing, they were keen to find a way to generate revenue. Their revenue model in the print world was advertising, so they needed to monetize their content online. Display ads were a great start for them. They sold their advertising space to interested advertisers directly. Even then, there would […]

In today’s hyper-connected digital world, consumers are exposed to thousands of ads every single day. From social media feeds and email inboxes to websites and mobile apps, marketing messages are everywhere. Yet, paradoxically, traditional advertising is becoming less effective. Customers are skipping ads, blocking pop-ups, unsubscribing from promotional emails, and increasingly ignoring anything that looks […]

Marketing technology has evolved rapidly, but many organizations are now facing a new problem: data overload. With dozens of tools generating vast amounts of customer data, marketers are struggling to extract meaningful insights that drive real business outcomes. As a result, the focus of martech is shifting from basic automation to intelligent, insight-driven systems. AI […]

Measuring the right things separates guesswork from repeatable growth. For SaaS companies — where revenue is recurring, customer lifetime matters more than one-off purchases, and unit economics determine sustainability — the right metrics tell you whether you’re building a scalable business or just burning cash. This article walks through the essential SaaS marketing metrics, how […]

Marketing has shifted from selling products to creating human stories. Today’s customers don’t buy just because a brand exists — they buy because they feel understood. Emotional intelligence has become the driving engine behind viral campaigns, brand loyalty, and long-term customer relationships. Understanding what people desire, fear, hope for, and aspire to is more powerful […]

The biggest marketing challenge today is not visibility but trust. Consumers are constantly exposed to digital ads, promotional emails, and social media campaigns. Yet, only brands that build authentic trust convert consistently and enjoy long-term loyalty. The psychology of trust plays a central role in customer experience and brand perception. Modern consumers are more skeptical […]

Retargeting has quietly carried the ad ecosystem for more than a decade. It’s been the reliable workhorse — converting the “maybe later” into “okay, now” for e-commerce, SaaS trials, B2B downloads and more. But the landscape around it has changed dramatically: privacy rules, platform consolidation, creative fatigue, and attention scarcity mean simply showing the same […]

To stay competitive in modern business, organizations must be able to collect, organize, and activate data seamlessly across all their systems. Over the last decade, sales and marketing tools have multiplied rapidly, each producing valuable insights about prospects and their buying behavior. Yet a significant portion of this information remains unused. Forward-thinking companies now have […]