Featured News

The 2025 marketing sphere is being fundamentally reshaped by the twin forces of Generative AI and a growing consumer demand for privacy-first, hyper-personalized experiences. Generative AI is rapidly moving from an experimental tool to an essential business asset, driving content production and marketing analytics with a focus on efficiency and scale. Marketers are leveraging contextual […]

In India, recent data shows advertising and sales-promotion expenses for certain companies rising — for example, one major corporation’s ad and promotion spend climbed from ₹631 crore to ₹655 crore in FY 2025. At the same time, experiential marketing is gaining traction: one leading food-marketplace firm appointed its CEO as the Jury Chair for a […]

A major regulatory crackdown has uncovered disturbing instances of expired and improperly handled goods being sold, prompting authorities to issue sweeping directives aimed at protecting public health: in Mumbai, the Zepto quick-commerce warehouse in Dharavi was shuttered after inspections revealed expired items mixed with fresh stock, fungal growth, and storage violations, including goods placed next […]

Marketing and sales teams are adopting AI-powered personalization engines to deliver more relevant product recommendations, targeted ads, and customer experiences. E-commerce platforms, retail brands, and B2B marketers are using machine learning to analyze browsing behavior, purchasing patterns, and demographic preferences in real time. This allows businesses to tailor messages, price points, and product bundles based […]

The martech industry is undergoing a major shift as brands move away from traditional click-based targeting and adopt AI-powered personalization to improve campaign performance and customer retention. Marketing platforms are now integrating predictive analytics, user intent modeling, real-time content recommendations, and conversion probability scoring to deliver tailored experiences across email, paid media, websites, and mobile […]

In the B2B world, marketing is no longer about creative campaigns alone. It’s about precision, accountability, ROI, and measurable business impact. Today’s marketers work across dozens of channels—email, social, events, webinars, paid ads, content marketing, ABM, and more. With increasing competition and shrinking budgets, companies need sharper visibility into where every marketing dollar goes and […]

MarketsandMarkets, a global leader in market intelligence and advisory services, has announced the launch of its new AI Sales Strategy Hub, a next-gen platform designed to transform how B2B enterprises build revenue pipelines, engage customers, and accelerate deal closures. The new hub integrates predictive analytics, intent data, real-time buyer intelligence, and automated sales enablement tools, […]

Luxury brand Ferragamo reported a 1.7% year-on-year increase in net sales (at constant exchange rates) for the third quarter of 2025, reaching about €221 million. While modest, this was a meaningful improvement from the prior quarter’s double‐digit decline of around 11.8%. On the downside, for the first nine months of the year the group’s revenue […]

A startling data exposure involving around 40 billion records was discovered in a large unencrypted database tied to the marketing firm Netcore Cloud Pvt. Ltd.. The accessible 13-terabyte repository included email addresses, partial banking numbers, health-notification data and other sensitive logs. TechRadar+1This incident underscores a key paradox in modern marketing: while data collection enables personalised […]

Mod Op, a full-service digital marketing agency known for its blend of creativity, data science, and innovation, today announced the acquisition of Ascend Marketing, a tech-enabled, people-first marketing services firm specializing in B2B customer engagement, marketing technology enablement, and account-based marketing. The move is intended to deepen Mod Op’s automation capabilities and establish a more […]