Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically
Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research […]
Getting smart about ad waste
For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”
Kaleyra Brings WhatsApp Business Platform To US Solution Portfolio To Enhance Customer Engagement
Kaleyra, Inc, a rapidly growing omnichannel business communications platform, announced that the WhatsApp Business Platform is now part of its omnichannel offering in the United States. Kaleyra has been a Solution Provider for the WhatsApp Business Platform since 2019, with successful implementations across sectors ranging from fintech to retail in India and Europe. Kaleyra will now enable US-based businesses to […]
Plan now for a brighter personalisation future
That means that even though our 2023 Digital Trends report is a phenomenal planning tool, planning and strategising only take you so far without action. The time has come to start taking insights from those trends and turning them into the experiences and interactions your customers expect at every turn. In this guide, the second […]
DoubleVerify Extends Leadership In Independent AI Powered Campaign Optimization Solutions With Agreement To Acquire Scibids
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain […]
Causal IQ And Quorum Partner To Optimize Consumer Travel Profiles With Real-Time Location Data
Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by complementing the offering with always-on, real-time location data. This new capability will significantly enhance targeting, optimization, attribution, and analytics for travel […]