MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

Marketing strategies are evolving rapidly as brands prioritize data-driven personalization and AI-powered automation to improve customer engagement and ROI. B2B marketers are moving away from broad, one-size-fits-all campaigns toward intent-based targeting, account-based marketing, and personalized content journeys. AI tools are being widely used for audience segmentation, predictive analytics, content optimization, and performance tracking, enabling marketers […]

Marketing strategies are evolving as brands respond to increasingly informed and digitally savvy buyers. With third-party cookies fading and privacy regulations tightening, marketers are turning to first-party data, intent signals, and predictive analytics to deliver personalized yet compliant campaigns. Content-led marketing, thought leadership, and value-based messaging are gaining prominence, particularly in B2B sectors where trust […]

January 7, 2026 — The world of digital marketing is undergoing a dramatic transformation as artificial intelligence (AI) moves beyond simple automation to become a core driver of strategy, creativity, campaign execution, and customer insights. What began as experimental tools in early 2020s is now being adopted at enterprise scale, reshaping how brands engage customers […]

Marketing technology has evolved rapidly, but many organizations are now facing a new problem: data overload. With dozens of tools generating vast amounts of customer data, marketers are struggling to extract meaningful insights that drive real business outcomes. As a result, the focus of martech is shifting from basic automation to intelligent, insight-driven systems. AI […]

In the broader market, strategic sales and deal-making activity reflects a dynamic economic backdrop as businesses pursue growth amid evolving macroeconomic conditions. Recent insights into U.S. mergers and acquisitions indicate substantial year-over-year increases in deal value, especially among transactions exceeding $100 million and $1 billion, driven largely by lower borrowing costs and strategic priorities such […]

Learn how to use AI and Agentforce to drive growth and efficiency. AI and agents have changed the way marketers work. The “Marketing Use Cases in the Age of AI and Agentforce” workbook is your guide to learn how you can use AI to: