Salesforce unveils agentic Marketing Cloud Next
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. Built […]
Identity Dental Marketing Wins Top Honors for Dentist Ads
Identity Dental Marketing has been honored as the premier dental marketing agency in the United States, gaining acclaim from dentists across the country. The company was recognized for its excellence in Google Ads and social media advertising, specifically tailored for dental professionals. Identity Dental Marketing Wins Top Honors for Dentist Ads Identity Dental Marketing Earns […]
Salesforce CMO Highlights AI Agents as the Future of Marketing
JAt the Cannes Lions International Festival of Creativity, Salesforce President and CMO Ariel Kelman outlined a transformative vision for marketing: the rise of AI-powered marketing agents that automate routine tasks and enable highly personalized, real-time customer engagement. The Core Announcements Why This Matters Potential Challenges Ahead Next Steps for Marketers Conclusion Ariel Kelman’s keynote at […]
How C-Suite Can Align Teams Around Digital Experience Goals
As businesses accelerate their digital transformation journeys, the C-suite’s role in aligning teams around digital experience goals has become more critical than ever. Leaders must move beyond siloed digital initiatives and establish a unified vision that connects technology, customer expectations, and employee workflows. By clearly communicating a customer-centric strategy, investing in cross-functional collaboration, and leveraging […]
The Ninth Edition State of Marketing Report
Discover the trends in AI, data, and personalization with insights from nearly 5,000 marketers worldwide.Learn how marketers are:
AI, Authenticity, and Community: The New Era of Marketing in 2025
Digital marketing in 2025 is being redefined by AI-driven personalization and automation. Marketers are increasingly deploying generative AI for hyper-personalized campaigns, predictive analytics, and AI-fueled creative testing—tools that help scale content production while boosting engagement. Voice and visual search optimization have become essential, as consumers turn to smart assistants and social platforms to discover and […]