9th Edition State of Marketing Report
Unpack marketing’s biggest shifts in data, AI, and more. Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are:
AI Normalizes and Platforms Expand Data-Driven Campaigns
Marketing in late 2025 is defined by deeper integration of AI tools and evolving platform strategies. According to recent industry summaries, AI technologies are no longer experimental — they’re becoming foundational infrastructure for campaign automation, attribution, and creative optimization. Marketers who have fully embedded AI into their workflows are outpacing competitors relying on legacy tactics. […]
From Attention to Emotion: The New Psychology of High-Impact Marketing Campaigns
Modern marketing has moved far beyond selling products—it now sells experiences, emotions, and identities. Successful campaigns are rooted in consumer psychology, understanding not just what people buy, but why they buy. Attention is no longer scarce; emotional resonance is. With audiences exposed to thousands of ads daily, campaigns that trigger empathy, curiosity, or personal relevance […]
Marketing—Tech-Driven Strategies and Data-First Engagement
In marketing, the adoption of AI and analytics is transforming how brands engage customers across digital channels. Marketers are increasingly prioritizing data-driven personalization, predictive lifecycle campaigns, and generative content tools that enhance efficiency without sacrificing relevance. AI agents are becoming part of the marketing tech stack to automate segmentation, content recommendations, and customer journey optimization, […]
SaaS Marketing Metrics: What Really Matters for Your Business
Measuring the right things separates guesswork from repeatable growth. For SaaS companies — where revenue is recurring, customer lifetime matters more than one-off purchases, and unit economics determine sustainability — the right metrics tell you whether you’re building a scalable business or just burning cash. This article walks through the essential SaaS marketing metrics, how […]
Beyond Awareness: Implementing a Strategic Framework for Human Risk Management
Cyber threats are evolving faster than ever—and organisations can no longer rely on traditional awareness training to keep their people and data safe. Human behaviour remains the number one risk factor, but it can also become one of the strongest lines of defence—if managed strategically. This webinar introduces a new way forward: Human Risk Management […]