B2B marketers run the risk of becoming irrelevant again if they do not regain the scope of the position.
You may link the quality of interaction to the commercial impact once you are able to monitor it at the account level. One senior B2B marketer said at a recent conference that his organization can now measure the win value of a highly engaged client over five times that of a low-engaged account. This is […]
How LinkedIn addressed societal stigma to support the success of ex-offenders
A year after being released from jail, an estimated 80% of ex-offenders cannot find employment. Over 40% of those who are struggling to start over will commit crimes again within a year. In an effort to increase the chances, LinkedIn commissioned research that showed hiring ex-offenders could increase the UK GDP by £2 billion. In […]
How EE’s updated gaming package has opened up new B2B opportunities
EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]
Inc. has included Amber Venz Box on its 2024 Female Founders List.
LTK, the driving force behind Creator Commerce™, is thrilled to announce that its Co-founder and President, Amber Venz Box, has been recognized on Inc.’s seventh annual Female Founders list. This prestigious list celebrates the achievements of 250 visionary women whose groundbreaking innovations and ideas are reshaping the world for the better. Amber Venz Box, once […]
Mirror Edge: Cultural Precision and Programmatic Reach
With great pride, Mirror Digital, a prominent multicultural and varied media firm, presents Mirror Edge, a cutting-edge programmatic advertising platform designed for a wide range of audiences. Mirror Edge’s cookieless method prioritizes user privacy while setting a new benchmark for campaign speed optimization and precision targeting. “By introducing Mirror Edge, we are reinventing the fundamentals […]
Market Intelligence Report on Global Loyalty Programs, 2024-2028
ResearchAndMarkets.com now offers the research “Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update.” The global loyalty market is projected to expand annually by 11.1% to reach US$150.97 billion by 2024. Value-wise, […]