Technology is used by marketers to combine print and digital campaigns.
In the fast-paced world of marketing, staying ahead of the curve is crucial. As consumer behavior evolves, so do the strategies employed to capture their attention. One significant trend in recent years has been the integration of print and digital campaigns, a marriage made possible through the innovative use of technology. Traditionally, print and digital […]
Building Blocks of Successful Marketing: The Infrastructure You Need
In today’s digital landscape, marketing success relies heavily on a well-structured infrastructure comprising essential tools. Customer Relationship Management (CRM) systems stand at the core, organizing and leveraging customer data to tailor communication for optimal engagement. Email marketing software remains a powerful channel, facilitating targeted campaigns, automated follow-ups, and insightful analytics. Social media management tools streamline […]
Forrester announces the winners of the North American Program of the Year Award and the 2024 B2B Return on Integration Honorees.
At B2B Summit North America, which took place in Austin, Texas, from May 5–8, 2024, Forrester presented its B2B Return on Integration (ROI) Honors to Verizon Business, DDI, and ADP. These businesses will be honored for creating memorable customer experiences (CX) and enhancing business success via cross-functional product, sales, and marketing alignment. The B2B Program […]
The Complete Manual For Salesforce Marketing Automation: Accelerate Your Sales
Efficient management and optimization of marketing efforts is a difficulty faced by marketers in the current dynamic corporate environment. The efficiency of marketing campaigns can be limited by the time-consuming and error-prone human execution of marketing operations including email campaigns, campaign tracking, and lead nurturing. In order to improve consumer interaction, optimize marketing efforts, and […]
Does it really matter whether we can actually “generate” demand?
One camp argues it’s ludicrously naïve to say marketing can ‘magic up’ demand where none previously existed. The marketer’s job is to make sure their brand is in the best position when the customer decides to come to market of their own accord. The other camp says of course we don’t magic demand out of […]
Best-in-class brand building: The B2B edition
If there’s been one defining mantra for the marketing industry over the last few years, it’s this: wise businesses invest in brand during an economic downturn. With 2024 already shaping up to be another unstable year, those words of advice will once again be ringing in the ears of CMOs. Though many B2B businesses overlook […]