Building a brand is crucial at both the top and bottom of the B2B funnel.
Building a brand presence holds immense importance at every stage of the B2B funnel, from initial awareness to eventual conversion. At the top of the funnel, establishing a strong brand identity helps businesses stand out amidst competition and capture the attention of potential customers. Through strategic branding efforts such as compelling storytelling, thought leadership content, […]
Why “excitement and prudence” are the attitudes that B2B marketers are taking toward AI
Though the public’s perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI’s potential to boost their marketing campaigns? The public sentiment tracker on AI maintained by the UK government was updated last month. It demonstrates the public’s growing cynicism about […]
Unleashing the Power of Digital Marketing in the Modern Age
Digital marketing has emerged as a driving force in today’s interconnected world, revolutionizing the way businesses connect with their audience and promote their offerings. From social media campaigns to search engine optimization (SEO) strategies, digital marketing encompasses a diverse range of tactics aimed at enhancing brand visibility, generating leads, and fostering customer loyalty. With consumers […]
Navigating the Evolving Landscape of B2B Marketing
In today’s dynamic business environment, B2B marketing has undergone significant transformations, adapting to the digital age and the ever-changing needs of businesses. With the rise of technology and data-driven strategies, B2B marketers are leveraging innovative techniques to engage with their target audience, build meaningful relationships, and drive sustainable growth. From personalized content marketing to account-based […]
As the First Studio to Use Tremor Video’s New ACR Theatrical Solution to Link Video Ad Investment with Theater Attendees, EuropaCorp
The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York […]
7 Ways for Enterprise Brands to Take Advantage of Local Marketing Benefits
Local search marketing can be tricky for enterprise brands with dozens, hundreds, or thousands of storefronts, agents, or dealers. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing.