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According to a recent American Express report, 41% of small firms are thinking about utilizing AI to assist in decision-making. And the most popular uses of AI technology are in marketing and customer service. AI applications. Numerous use cases for AI are being considered, according to small firms. For example, 39% of those who are […]

I got a spam email from a company that offers blog posts created by AI less than ten minutes after ChatGPT was released. The email was most likely created by the application itself. Even though it was not quite ten minutes, it felt that way. Since then, I have gotten a ton of requests for […]

Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit. Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in […]

The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate leading marketing teams from the rest with insights from leaders in The 5 Best Practices of Leading Marketing Teams.

Canva, a creative technology company, just released a new ad to highlight the increasing number of AI-powered and collaborative tools available to businesses. An internal team utilized Canva’s platform to produce the “What Will You Design Today?” campaign, which illustrates practical applications of AI tools for marketers and coworkers in any kind of business. Why […]

Personalized Engagement: Tailor your interactions to the individual client's needs, preferences, and…