Brands Accelerate AI-Powered Personalization as Customer Expectations Reach an All-Time High
Marketing and sales teams are adopting AI-powered personalization engines to deliver more relevant product recommendations, targeted ads, and customer experiences. E-commerce platforms, retail brands, and B2B marketers are using machine learning to analyze browsing behavior, purchasing patterns, and demographic preferences in real time. This allows businesses to tailor messages, price points, and product bundles based […]
CMOs Under Pressure: The Unseen Challenges in B2B Marketing
Chief Marketing Officers in the B2B world are facing one of the toughest business environments in years. While the landscape is filled with new technologies, data tools, and automation platforms promising growth, the reality is far more complex. CMOs are expected to deliver higher revenue, build brand leadership, execute multi-channel strategies, nurture customer relationships, and […]
AI-Driven Personalization Becomes Core Growth Engine as Marketers Replace Click-Based Targeting
The martech industry is undergoing a major shift as brands move away from traditional click-based targeting and adopt AI-powered personalization to improve campaign performance and customer retention. Marketing platforms are now integrating predictive analytics, user intent modeling, real-time content recommendations, and conversion probability scoring to deliver tailored experiences across email, paid media, websites, and mobile […]
The Rise of Mobile B2B Platforms: How Ecer.com is Reshaping the Global Trade Ecosystem
In the rapidly evolving world of global trade, mobile-first business-to-business platforms are becoming one of the most transformative forces shaping cross-border commerce. Among the platforms leading this shift is Ecer.com, a fast-growing B2B marketplace that aims to simplify global sourcing and strengthen relationships between buyers and suppliers—all through mobile accessibility, real-time communication, and digital trade […]
How marketing resource management can offer the insights and metrics that drive B2B success
In the B2B world, marketing is no longer about creative campaigns alone. It’s about precision, accountability, ROI, and measurable business impact. Today’s marketers work across dozens of channels—email, social, events, webinars, paid ads, content marketing, ABM, and more. With increasing competition and shrinking budgets, companies need sharper visibility into where every marketing dollar goes and […]
MarketsandMarkets Unveils AI Sales Strategy Hub to Supercharge B2B Revenue Playbooks
MarketsandMarkets, a global leader in market intelligence and advisory services, has announced the launch of its new AI Sales Strategy Hub, a next-gen platform designed to transform how B2B enterprises build revenue pipelines, engage customers, and accelerate deal closures. The new hub integrates predictive analytics, intent data, real-time buyer intelligence, and automated sales enablement tools, […]