B2B marketers run the risk of becoming irrelevant again if they don’t regain the scope of the position.
That wave has being surfed by B2B marketers. As the authorities on demand and brands, we have made our mark. Invest in advertising; make it roughly 60% brand and 40% demand; lead with emotion; create unique brand assets; use performance marketing; and remember, Bob is your uncle and he has a great pied-a-terre in Cannes. […]
7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY
The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]
Marketing Strategies for Recruiters
Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend lots of money. By incorporating […]
To boost the growth of connected TV advertising for its Spanish-language digital channels, Estrella Media uses FreeWheel.
Expanding its connected TV (CTV) advertising business, Estrella Media, the transformational Spanish-language media company servicing a multiplatform, varied Hispanic audience in the US, said today that it has joined with FreeWheel, a worldwide technology platform for the TV advertising market. With the help of the cooperation, both businesses will be able to promote and assist […]
With Integral Ad Science, Teads Expands Its Brand Suitability Capabilities
The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ […]
All of Facebook’s Ad Targeting Options
If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.