Transforming Customer Acquisition With AI: First-Party Data Is Key
August 30, 2023 | 1:00 PM EDT | USA Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Additionally, privacy regulations have limited data management platforms, data aggregators, and media platforms, hindering advertisers’ ability to collect the signals traditionally used for effective ad targeting. What can […]
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022–23 NFL season. EDO analyzed every convergence TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and […]
The Small Business Online Marketing Guide
Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start.
Introduction to E-Commerce
Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.
Veritone Selected as Exclusive Ad Sales and AI Partner by SpokenLayer, Monetizing Expansive Microcast Network and Empowering Content Creation
Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone […]
Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE
The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]