The Merkle B2B Superpowers Index goes live globally.
B2B brands and customers expect more from their vendors and business partners. A poor experience no longer suffices, as we’ve seen in the consumer space, and B2B is now officially entering the CX space, according to Patrick Hounsell, global activation and B2B lead at Merkle. “We’ve noticed a growing similarity between our strategies for fostering […]
The Modern Publisher’s Guide to Video Advertising
Originally built for display advertising (and still used by 70-90% of publishers for this purpose), header bidding is a process that allows publishers to use unified auctions instead of waterfalls. Sellers reach multiple bidders at the same time and can compare CPMs. Implemented with a code in the header of the page, this approach improves […]
Blockchain Social Network
The cost of a like in MON tokens will be the U.S. dollar equivalent of 5 cents. If the user wants to thank the author of the content with more than the equivalent of 5 U.S. cents, it will be possible to transfer a greater number of MON tokens with the like. All MON token […]
LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in […]
Unlocking the promise of streaming media
Over-the-top television and streaming audio offer consumers a rich array of on-demand content options like never before, and the list of platforms and the programs that serve up those options are increasing all the time. The rise of streaming media brands like Netflix, Disney+, Apple TV, Spotify, SiriusXM and many more has transformed the content […]
Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget
Adcore Inc. (the “Company” or “Adcore”) (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia’s top online apparel retailers, Runaway The Label. Under the […]