SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS
In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions. The opportunities for organisations to leverage data and insights from SMM are enormous. Every day netizens now […]
How British and American consumers feel about brands expressing opinions on social media
More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to compare the point of view of consumers from the US […]
The Search Engine Land Guide to PPC
At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or viewed on the page. Digital marketing is famously jargon-heavy, and companies often try to […]
A Complete Guide to Using Google Ads With Your ChannelPartners
Resellers don’t choose not to adopt digital marketing but they do struggle to do it on their own, meaning your channel partners may need your help to embrace it. We have all evolved into ‘digital’ humans in a world that continues to shift to more digital solutions. This revolution has caused a shift in the […]
Customer Centricity in the Telecommunications Industry
These competitive forces particularly apply to the telecommunications industry. Within the telecommunications Category, competitors continue to slug it out for increasingly demanding customers who treat products and Services as commodities and where price unfortunately becomes the only differentiator. Faced by eroding pricing Power, telecommunications executives find themselves in a downward spiral of price deflation and […]
Blockchain Revolution in Digital display advertising
This Whitepaper is intended for informational purposes only and does not imply any elements of the contractual or legally binding relationship. The primary purpose of the Whitepaper is to present our company’s project and to provide important information to potential holders of ADSi tokens. This will facilitate the decision-making process regarding further association with AdSigma […]