Marketing Leaders Focus on Product, Digital, and Demand Growth

The latest study, conducted by the Alexander Group, highlights a significant shift in the strategic priorities of marketing executives. The “2025 Marketing Growth Plays for Commercial Excellence Survey” reveals that 72% of marketing leaders are ramping up investments in three critical areas: product innovation, digital marketing strategies, and demand generation. This comprehensive survey gathered insights from over 215 marketing executives across diverse industries, shedding light on the emerging trends shaping the marketing landscape.