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In 2025, marketing technology is entering a new era — one where trust is no longer optional, but foundational. With data privacy concerns at an all-time high, AI tools rewriting the content landscape, and consumers demanding transparency, the key driver of success in marketing tech is shifting from innovation alone to trust-driven innovation. The Trust […]

In the digital era, where competition is fierce and customer attention is fleeting, small businesses need more than just great products or services to succeed—they need a solid, scalable marketing infrastructure. But what exactly does that mean? Simply put, it’s the foundation of tools, systems, people, and strategies that power your marketing engine, allowing you […]

In today’s environment, agent stress and turnover are rising, highlighting the inadequacy of traditional tools. Real-time guidance and coaching during issue resolution are essential to empower agents and meet evolving customer expectations. With Uniphore’s conversational AI and automation, agents can efficiently address concerns, display empathy, and foster productive conversations. By integrating rule-based guidance with AI-powered […]

As we move into 2025, digital marketing is changing quickly, which can be both challenging and thrilling. Each year brings new technologies, shifts in how people act, and fresh trends that make the marketing world feel like it’s always in flux. But there’s a silver lining—if businesses adopt the right approaches, they can succeed in […]

As we step into 2025, the world of business and marketing continues to evolve at an accelerated pace. With the rise of artificial intelligence (AI), data-driven personalization, and shifting consumer behavior, businesses are rethinking how they operate and engage with their audiences. In this article, we’ll explore the top marketing strategies and business models in […]

On April 11, 2025, gold prices experienced a notable decline, reflecting shifts in investor sentiment and global economic factors. The Multi Commodity Exchange (MCX) reported that gold futures for June delivery fell by 0.64%, trading at ₹73,892 per 10 grams around 11:20 am.This downturn is attributed to investors cautiously awaiting the minutes of the Federal […]

Commercial vehicle manufacturers have posted growth in truck sales for March 2025 after a phase of subdued performance. This positive growth hints at a revival in the sector, which has faced headwinds and uncertainties in recent months. Despite reporting a decline in overall truck volumes for FY25 due to a challenging demand scenario, commercial vehicle […]

The marketing industry has evolved rapidly in the past few years, driven by digital transformation, AI integration, and changing consumer behavior. As businesses increasingly rely on data-driven strategies, new and exciting career paths are emerging for marketing professionals. Whether you’re a recent graduate or looking to switch careers, here’s a look at the most trending […]

Wealth management firms face an increasingly competitive environment where offering generic financial advice no longer meets clients’ evolving expectations. To stand out, firms must go beyond one-size-fits-all solutions and embrace a more personalized approach. By leveraging targeted insights, financial advisors can create customized strategies that align with each client’s unique financial goals, risk tolerance, and […]

Email marketing has been a cornerstone of digital strategies for nearly 25 years, and its global market is projected to grow from $11.5 billion in 2023 to over $46 billion by 2033. In this analysis, Capterra highlights three essential trends that Spanish small and medium-sized businesses (SMBs) can leverage to optimize campaign performance in 2025. Trend 1: Deliver Real Value […]