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According to a recent survey, the amount B2B product marketers in the U.S. spend on digital marketing will increase by about 14% in the coming year, while traditional advertising spending will inch up only about 2%. However, these projections come at a time when many marketers are at a crossroads: one path leading to increased investments […]

Customer referrals are one of the most powerful endorsements a business can obtain. Personal endorsements generally carry more weight than other routine marketing channels. While a flashy ad may catch attention and even generate a sale, this sale is not necessarily going to convert to the buyer becoming a loyal customer. Especially if the customer […]

In today’s rapidly evolving tech landscape, the dynamics of decision-making within organizations have become increasingly complex. This webinar delves into the intricate roles that buying teams play, uncovering the strategies and interactions that influence major tech purchases. Gain valuable insights into how organizations evaluate technology vendors, prioritize needs, and navigate decision-making challenges in a collaborative […]

Introduction In the current dynamic and competitive business environment, creating interest in products and services is essential for sustaining expansion and maintaining a competitive edge. However, for numerous marketers, the notion of generating demand may appear perplexing, characterized by intricacies and uncertainties. This comprehensive manual seeks to elucidate the concept of demand generation within the […]

The global social media management market is projected to surge from $17.5 billion in 2022 to $51.8 billion by 2027, demonstrating a remarkable compound annual growth rate (CAGR) of 24.2%. This rapid expansion highlights the increasing reliance on social media analytics for customer engagement and marketing strategies. Market leaders like IBM, Cisco, and Adobe are […]

Explore “Why the buyer journey doesn’t work for B2B tech” report to uncover expert strategies for adapting to today’s complex B2B buying behaviors. This guide provides actionable insights, proven methods, and practical advice on how to navigate the evolving buyer journey, engage with multi-stakeholder groups, and stay relevant through every stage of the decision-making process. Key highlights […]

As of February 24, 2025, global stock markets are experiencing notable volatility, influenced by economic uncertainties and policy developments. United States The U.S. stock market faced significant downturns recently. On February 21, the S&P 500 experienced its most substantial decline in two months, dropping 1.7%, while the Dow Jones Industrial Average fell by 748 points, […]

This week, Mediavine launched a new setting to optimize ads for mobile page loads. The feature was created in response to increased goals set by Google PageSpeed Insights and its latest Lighthouse update. Page speed is of utmost importance to Mediavine, which has long utilized the implementation of lazy loading to make it the fastest […]

A New Era of Growth and Opportunity While some vendors experienced a recent downturn in revenue, Juniper has enjoyed four straight quarters of double-digit growth. And with 97% of Enterprise business and 80% of all global revenue coming through our channel, this success has been felt across our partner community. And it’s just the start. […]

Brandon Friesen, CEO of B2B marketing agency Just Global, has outlined his predictions for the B2B marketing landscape in 2025, highlighting key trends such as the integration of AI, the importance of unified marketing approaches, and increased globalisation. Discussing the need for a shift in marketing strategies, Friesen stated, “I believe this is the year […]