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British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print, and online advertising featuring no fewer than 500 separate executions. Five hundred! And we’re not talking about minor amends to prior copy here, but a conveyor belt of craft, with […]

As you’re tying up your 2024 budgets in the next few weeks, spare a thought for the humble channel marketer – those who strive to recruit the resellers and other partners that are the lifeblood of many B2B brands, and then help them perform their roles effectively. Channel marketing is the Cinderella of B2B marketing […]

With prices for B2B goods and services often less transparent than the cost of B2C products, companies that sell to other companies could be walking a tightrope when they discuss price rises with their clients.

In today’s competitive market, effective product sales strategies are vital for businesses to thrive. A successful product sales approach involves a combination of understanding consumer needs, strategic marketing, and efficient distribution channels. By conducting thorough market research, companies can identify their target audience and tailor their products to meet specific demands, increasing the likelihood of […]

Eventify raises the bar for in-person event management with groundbreaking updates to their software platform. Discover how these advancements revolutionize event planning, streamline operations, and enhance attendee experiences, all while prioritizing data privacy.

Maintaining business integrity and reputation in B2B marketing requires making ethical decisions, which can be challenging but essential. It can be difficult for professionals to manage without going against ethical standards when dealing with the pressures of meeting marketing objectives and the subtleties of accepting gifts and entertainment. The possibility of legal repercussions and reputational […]

In today’s digitally driven business landscape, B2B marketing strategies often rely on leveraging professional networking platforms like LinkedIn to connect with potential clients and industry partners. LinkedIn has emerged as a powerhouse for B2B marketing, offering a unique blend of targeted advertising, content sharing, and relationship building opportunities. With its vast user base of professionals […]

Celebrus, a disruptive data platform, and Merkle, a top customer experience management (CXM) company under Densu, have introduced CXM Signals. By enabling companies to use first-party data for better customer experiences, this ground-breaking technology boosts productivity and encourages steadfast client loyalty. The introduction of CXM Signals by Merkle and Celebrus represents a major step forward […]

To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints’ experience and Captello’s state-of-the-art solutions, their partnership will transform B2B event measurement. With this strategic partnership, event ROI analysis norms are expected to be redefined. A well-known UK consultancy […]

In its Q1 2024 Digital Marketing Quarterly Trends Report, Skai, a top omnichannel advertising platform with a focus on walled garden media, offers in-depth research and interactive infographics on the key trends of the quarter. Methodology: The Q1 2024 report from Skai provides insightful information on digital marketing trends. It highlights the importance of Performance […]