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Scientific Essay from the in the subject Communications: Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social commerce, the fusion of social media with e-commerce, may just be the solution.

Government agencies are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. Publicly available social media sites, such as Facebook or Twitter, are providing governments with attractive options for meeting these new objectives. These sites are widely available to government employees and citizens with Internet access; […]

In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions. The opportunities for organisations to leverage data and insights from SMM are enormous. Every day netizens now […]

More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to compare the point of view of consumers from the US […]

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or viewed on the page. Digital marketing is famously jargon-heavy, and companies often try to […]

Resellers don’t choose not to adopt digital marketing but they do struggle to do it on their own, meaning your channel partners may need your help to embrace it. We have all evolved into ‘digital’ humans in a world that continues to shift to more digital solutions. This revolution has caused a shift in the […]

These competitive forces particularly apply to the telecommunications industry. Within the telecommunications Category, competitors continue to slug it out for increasingly demanding customers who treat products and Services as commodities and where price unfortunately becomes the only differentiator. Faced by eroding pricing Power, telecommunications executives find themselves in a downward spiral of price deflation and […]

This Whitepaper is intended for informational purposes only and does not imply any elements of the contractual or legally binding relationship. The primary purpose of the Whitepaper is to present our company’s project and to provide important information to potential holders of ADSi tokens. This will facilitate the decision-making process regarding further association with AdSigma […]

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn’t enough – companies must do more to educate their prospects and build authority. What if you could tap into an audience that already uses complementary products and services? What if that audience is currently […]

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt puts you at high risk of being displaced. “Disrupting yourself” and becoming a digital retailer opens up a world […]