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Microsoft Advertising Network for retail has selected Tinuiti, the largest independent performance marketing company spanning streaming TV, Google, Meta, and Amazon, as a premier launch partner. Now, businesses can easily build a profitable retail media campaign to drive additional high-margin revenue from high-quality commercials and incremental sales. Another fantastic new possibility for brand advertisers to […]

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.

Software provider PTC has acquired Pure-Systems, a specialist in product and software variant management solutions, as part of its fourth acquisition for application lifecycle management (ALM) portfolio expansion. PTC, based in Boston, has been on an acquisition spree, spending around $1.8 billion on acquisitions in the last 18 months. This acquisition aims to enhance the […]

Explore uses of WiFi (6/6E/7) capabilities for Industrial IOT (IIOT) applications Define and validate critical KPIs (latency, reliability, mobility, etc Field trials of WiFi6E IIOT use-cases in progress (stand-alone & 5G/Wi-Fi convergence)

The 5TONIC co-creation laboratory was launched in to provide an open environment where members from services, users, and SMEs can collaborate with the telecom community on specific 5G mobile research and innovation projects. The aim is to support innovation and help organizations work together to develop and deliver market-ready 5G solutions, technology applications, and business […]

Marketing automation tools are becoming more and more popular among B2B marketers as a means of streamlining company operations, enhancing productivity, and spurring growth. Choosing the best marketing automation platform for your organization can be challenging given the wide range of options on the market. The top seven features to look for in a marketing […]

TV advertising on streaming services is moving forward. Annika Streaming is a brand-new platform for CTV advertisers that was introduced this week by TV advertising agency Marketing Architects. Annika Streaming purchases CTV and streaming inventory more effectively than current marketplace offerings enable thanks to technology originally created for linear TV. As a result, performance brands […]

Nine new FPGA and SoC solution stacks have been released by Microchip Technology, each of which has been specifically designed to satisfy demands in niche sectors like industrial edge, smart embedded vision, and edge communications. By providing solution stacks that take use of the power efficiency, security, and reliability of PolarFire FPGAs, Microchip intends to […]

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing MNOs and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers […]

For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand your own brand and your audience, the infographic suggests……………………..