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Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data […]

A few years ago, many businesses grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners. 

See the above infographics created by Whiz Mobile that depicts some of the interesting facts about mobile phone users in India. Mobile marketing is currently in a golden era, with smart phone ownership and app usage sharply on the rise. If you have yet to shift your, Mobile marketing

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies to retain customers. Artificial intelligence (AI) is still not widely implemented across the TV […]

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know the potential pitfalls, and leverage its full potential to drive business goals beyond advertising KPIs. Many companies […]

Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away with creative trends, pitfalls, and best practices …………………………..

For marketers, using Facebook’s paid tools to expand your reach is a no-brainer. Facebook ads have plenty of great features that enable you to effectively target your posts to a specific audience. This makes it easier to deliver content to the people that actually want to see it. Plus, Facebook’s social endorsement and retargeting features […]

Email is one of the central tools of digital marketing, yet it is the most underutilized personalization channel. It gives you direct access to your market 24/7 and helps you stay top-of-mind throughout the sales cycle

In recent times, public opinion data has been manipulated to suit various political, social and corporate agendas. Opinion polls reported on many issues are wildly inaccurate. These fabricated or heavily biased opinion polls are designed to alter real public opinions. People are not being provided with an accurate picture of what the general public really […]

Advertising is an important part of the marketing mix and a useful tool for driving brand awareness. Yet as consumers grow ever more cynical and ad-averse, should businesses be prioritising other channels to nurture trust and maximise sales? We investigate.