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It’s one thing to say you do Programmatic TV, it’s quite another to do it the right way, where you can truly take advantage of what Programmatic has to offer. Enter the combination of DISH’s sophisticated new programmatic impression-by-impression linear TV marketplace with Rocket Fuel’s Moment Scoring™ – together is the start of a new […]

In today’s fast-paced digital world, businesses are constantly looking for creative ways to engage their audience and convey complex information in a visually appealing manner. Infographics have emerged as a powerful tool for achieving these goals. However, creating effective infographics requires a combination of skills and strategies, including marketing, public relations (PR), branding, and advertising. […]

One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., today announced a significant relationship with Cedara, the Carbon Intelligence Platform. By integrating with Cedara, OpenX becomes the first digital advertising firm to provide automated campaign emissions measurement, decreased campaign emissions, and a unique carbon offset portfolio solution for any leftover campaign […]

Marketers are becoming more cautious about where their cash is going as worries about ad fraud, viewability, and a lack of transparency continue to dominate the news. They now demand more access to their traffic quality analytics and information about the variables that affect how well their campaigns succeed. As a result, as programmatic marketing […]

According to PMG’s CEO and Founder George Popstefanov, Camelot is a perfect complement to PMG’s hyper-focus on the customer. “As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further […]

Today, LiveRamp (NYSE: RAMP) and FreeWheel announced their collaboration to launch a new product that will allow marketers to purchase more addressable ad inventory in the connected television market. It’s a fresh international alliance. The main feature is the integration of RampID support by FreeWheel into the TV platform, which is supported by publisher partners […]

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

The self-service video advertising platform (“Loops Ads Manager”) for regional businesses and venues to advertise on the Loop Media platform has been launched in beta testing, according to Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business that provides over 2 billion video views every month via restaurants, […]

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels – including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion’s Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, […]