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In today’s fast-paced digital ecosystem, businesses are constantly searching for ways to connect with their audience in a personalized, timely, and efficient manner. Email marketing automation has emerged as one of the most powerful tools to achieve this. It allows companies to deliver the right message to the right person at the right time—without manual […]

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research […]

Any account-based marketer worth their salt will recognize how important it is to get the planning and execution of an account-based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed by your […]

The B2B marketing landscape is undergoing a major transformation as companies rapidly adopt advanced technologies, data intelligence, and hyper-personalized engagement strategies to stay competitive in 2026. Marketers are increasingly moving away from traditional mass outreach methods and focusing on precision targeting through account-based marketing (ABM), intent data, and AI-powered automation tools that enable deeper understanding […]

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem in navigating the ever-evolving landscape of sustainability and responsible business practices.

Join our upcoming webinar, “The Future of Marketing in 2026: Trends, AI & Customer Engagement,” where industry experts will uncover how modern marketing is evolving in an AI-driven world. This session will explore key trends such as data-driven decision-making, hyper-personalization, and the growing role of automation in campaign strategies. Attendees will gain actionable insights on […]

Marketing in 2026 is no longer just about reaching audiences—it’s about understanding them deeply, engaging them meaningfully, and building long-term trust. As digital ecosystems evolve rapidly, businesses are shifting from traditional, broad-based strategies to highly personalized, data-driven, and experience-focused marketing models. The rise of artificial intelligence, changing consumer expectations, and stricter data privacy regulations are […]

There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost […]

Modern marketing strategies are undergoing a rapid transformation in 2026, driven largely by the explosive adoption of artificial intelligence, data-driven personalization, and a renewed focus on authentic customer engagement. Recent industry reports indicate that AI-powered advertising alone is expected to grow by over 60% this year, as brands increasingly rely on automated platforms to manage […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.