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In the broader market, strategic sales and deal-making activity reflects a dynamic economic backdrop as businesses pursue growth amid evolving macroeconomic conditions. Recent insights into U.S. mergers and acquisitions indicate substantial year-over-year increases in deal value, especially among transactions exceeding $100 million and $1 billion, driven largely by lower borrowing costs and strategic priorities such […]

Learn how to use AI and Agentforce to drive growth and efficiency. AI and agents have changed the way marketers work. The “Marketing Use Cases in the Age of AI and Agentforce” workbook is your guide to learn how you can use AI to:

Unpack marketing’s biggest shifts in data, AI, and more. Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are:

Marketing in late 2025 is defined by deeper integration of AI tools and evolving platform strategies. According to recent industry summaries, AI technologies are no longer experimental — they’re becoming foundational infrastructure for campaign automation, attribution, and creative optimization. Marketers who have fully embedded AI into their workflows are outpacing competitors relying on legacy tactics. […]

Modern marketing has moved far beyond selling products—it now sells experiences, emotions, and identities. Successful campaigns are rooted in consumer psychology, understanding not just what people buy, but why they buy. Attention is no longer scarce; emotional resonance is. With audiences exposed to thousands of ads daily, campaigns that trigger empathy, curiosity, or personal relevance […]

In marketing, the adoption of AI and analytics is transforming how brands engage customers across digital channels. Marketers are increasingly prioritizing data-driven personalization, predictive lifecycle campaigns, and generative content tools that enhance efficiency without sacrificing relevance. AI agents are becoming part of the marketing tech stack to automate segmentation, content recommendations, and customer journey optimization, […]

Measuring the right things separates guesswork from repeatable growth. For SaaS companies — where revenue is recurring, customer lifetime matters more than one-off purchases, and unit economics determine sustainability — the right metrics tell you whether you’re building a scalable business or just burning cash. This article walks through the essential SaaS marketing metrics, how […]

Cyber threats are evolving faster than ever—and organisations can no longer rely on traditional awareness training to keep their people and data safe. Human behaviour remains the number one risk factor, but it can also become one of the strongest lines of defence—if managed strategically. This webinar introduces a new way forward: Human Risk Management […]

Digital marketers and cybersecurity researchers are sounding the alarm over a sharp rise in online scam advertisements flooding social media and search platforms. Fake e-commerce pages, fraudulent “limited-time” offers, AI-generated influencer endorsements, and investment schemes disguised as paid ads have become common, tricking thousands of users into revealing payment details or purchasing non-existent products. A […]

The B2B marketing landscape is witnessing a major performance upgrade as Account-Based Marketing (ABM) moves from a trend to a mainstream revenue engine. Companies adopting ABM to target high-value accounts are reporting up to 72% faster sales cycles and drastically improved MQL-to-SQL conversion rates. Tools powered by intent data, buyer journey intelligence, hyper-personalized email nurturing, […]