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The marketing industry in 2025 is experiencing one of its most transformative phases, fueled by advancements in artificial intelligence, heightened customer expectations, and tightening data privacy regulations. Brands are moving beyond traditional campaigns and adopting AI-driven predictive marketing, which allows them to anticipate consumer needs and deliver hyper-personalized content across multiple channels. Video content, immersive […]

In 2025, AI-powered personalization has emerged as a central force transforming digital marketing strategies. Far beyond basic product recommendations, brands are now using advanced AI tools to deliver highly tailored, real-time customer experiences—redefining how they engage with audiences and measure success. This shift is fueled by several factors: However, adoption isn’t without its challenges: Why […]

In 2025, businesses are rethinking their marketing strategies by placing customer experience and personalization at the center. Traditional one-size-fits-all campaigns are being replaced by highly segmented and data-driven approaches that resonate more effectively with target audiences. Marketers are integrating advanced analytics, AI tools, and automation to deliver content tailored to customer behavior, preferences, and purchase […]

The marketing technology (Martech) sector is undergoing rapid evolution as artificial intelligence and automation tools revolutionize how brands engage with customers. From personalized content delivery to predictive analytics, Martech solutions are enabling businesses to create more targeted, data-driven campaigns that enhance customer experience and maximize return on investment. Industry reports reveal that global Martech spending […]

The marketing and IT industries, while often intertwined, are growing on markedly different trajectories in the post-pandemic digital era. The IT sector, which saw explosive demand during the remote work boom, is now focusing on sustainability, cybersecurity, cloud infrastructure, and generative AI services. However, job growth has slowed due to automation and budget tightening across […]

Totaligent, Inc., a leader in digital marketing, announced the strategic expansion of its leadership and engineering teams with the addition of three accomplished professionals. These hires strengthen Totaligent’s capacity to scale its next-generation marketing platform Totaligent, Inc., a leader in digital marketing, announced the strategic expansion of its leadership and engineering teams with the addition of […]

Salesforce Inc. has announced plans to acquire Informatica Inc. for approximately $8 billion in cash, as part of its strategy to enhance its artificial intelligence capabilities—specifically in “agentic AI,” where systems autonomously execute tasks with independent decision-making. This deal will bring Informatica’s expertise in data integration, governance, metadata management, and master data management into Salesforce’s ecosystem, […]

SALESmanago, a leading European customer engagement platform, has announced a series of strategic product developments focused on helping marketers work faster, more effectively, and with greater confidence. At the heart of the release is a drive to reduce complexity and accelerate campaign launch across each touchpoint – from email and SMS to product recommendations, landing […]

A growing coalition of advertising agencies, environmental campaigners, and global leaders is calling for a comprehensive ban on fossil fuel advertising in the UK. The push ramps up following recent bold moves in Europe and spotlighted by UN Secretary-General António Guterres. 🌍 Global Momentum & UN Leadership At a World Environment Day speech in June, UN chief […]

At the 2025 Cannes Lions International Festival of Creativity, Klarna’s Chief Marketing Officer, David Sandstrom, unveiled the company’s refreshed approach to marketing, positioning the fintech giant as a cultural innovator rather than a traditional financial brand. Klarna’s latest campaigns have leaned heavily into humor, celebrity collaborations, and pop culture references—aimed squarely at younger consumers who […]