Infographics

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems, and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over […]

Local search marketing can be tricky for enterprise brands with dozens, hundreds, or thousands of storefronts, agents, or dealers. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing.

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates that over half (54%) of major companies have suffered a material drop in […]

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

A common understanding of “cloud computing” is continuously evolving, and the terminology and concepts used to define it often need clarifying. Press coverage can be vague or may not fully capture the extent of what cloud computing entails or represents, sometimes reporting how companies are making their solutions available in the “cloud” or how “cloud […]

Today, we are on the verge of seeing what a truly “connected world” looks like. It’s projected that soon there will be 6 billion people, 30 billion devices, and 50 billion machines online. That’s essentially everyone and everything connected, across every geography, supporting every application from consumer broadband, mobile gaming, and connected cars to global […]

Mission critical means more today. In a world where change is constant and you must do more with less, you want an infrastructure that goes beyond dependable to contributing real business value. How do you get there? With HP Mission Critical Services that focus on helping you deliver business value through a reliable and stable […]

IoT technologies, integrated with emerging big data tools and applications, are creating significant disruption to processes, customer relationships, and business models, presenting service providers with a major market opportunity Ovum’s IoT market research enables you to size the mark

In today’s fast-paced digital world, businesses are constantly looking for creative ways to engage their audience and convey complex information in a visually appealing manner. Infographics have emerged as a powerful tool for achieving these goals. However, creating effective infographics requires a combination of skills and strategies, including marketing, public relations (PR), branding, and advertising. […]

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year.