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Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

Investors were dissatisfied when Google’s most recent Q4 earnings report was announced on January 19. The most recent Google earnings report revealed that the search engine giant fell short of analyst-predicted predictions and underperformed.

Why is programmed audio so beloved? Digital audio is one of the greatest media to reach your audience, with 64% of Americans listening to it. In fact, firms can reap a 6x return on their audio advertising spend. Maybe because radio advertisements cause memory encoding to occur at a higher

Digital advertising has much to contend with from consumers’ dwindling attention spans to ad blockers. However, there’s one medium that has survived, no matter what the media industry has thrown at it. What’s that medium you ask? It could only be print.

In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.

Google’s responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic.

Without careful planning, social media can sometimes feel like shouting into the void. By using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the right audience. And, an audience of influential decision-makers at that.

According to statistics, 4.72 billion people use the internet worldwide. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights.