Whitepapaer

Unpack marketing’s biggest shifts in data, AI, and more. Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are:

Solving the Top 6 B2B Ecommerce Challenges with Elastic Suite As B2B sales become more complex and fast-paced, relying on manual workflows simply doesn’t cut it. Today’s B2B buyers expect easy, efficient ordering and self-serve tools they can access on their own time. To stay competitive, brands need more than just tech. They need connected […]

Speed vs. quality don’t have to be mutually exclusive. Learn how market researchers are delivering faster, better insight. Life sciences market researchers face unprecedented challenges—accelerating innovation cycles, physician shortages affecting 187,000 doctors by 2037, and a specialty pharmaceuticals market that expanded from $92.50 billion to $129.23 billion in just one year. This white paper explores […]

Twisted pair copper structured cabling has long been a reliable and affordable media to deploy Ethernet networks. While Panduit does not have insight into how cable manufacturers have validated claims for performance beyond 100 meters, in many cases it appears to have been through testing on some sampling of equipment. While this may appear to […]

Transform your lead generation efforts with data-driven strategies. Laying the Groundwork Precision Targeting Importance of market segmentation using reliable data. Automation for Efficiency Use marketing automation for personalized upsell andcross-sell campaigns. Continuous Improvement Set clear goals and metrics: conversion rate, cost perlead, lead quality. Tracking Success

Discover the trends in AI, data, and personalization with insights from nearly 5,000 marketers worldwide.Learn how marketers are:

Get insights from sales teams on how to sell smarter with data-driven decisions. Ready to get more out of your data? Read the report to learn why it’s important to:

As we move into 2025, digital marketing is changing quickly, which can be both challenging and thrilling. Each year brings new technologies, shifts in how people act, and fresh trends that make the marketing world feel like it’s always in flux. But there’s a silver lining—if businesses adopt the right approaches, they can succeed in […]

In today’s environment, agent stress and turnover are rising, highlighting the inadequacy of traditional tools. Real-time guidance and coaching during issue resolution are essential to empower agents and meet evolving customer expectations. With Uniphore’s conversational AI and automation, agents can efficiently address concerns, display empathy, and foster productive conversations. By integrating rule-based guidance with AI-powered […]

The benefits of implementing computerized maintenance management software (CMMS) are well-documented—and for good reason. Today’s software is more intuitive and powerful than ever in helping manufacturing companies reduce unplanned downtime and increase production hours. But, as with any major software purchase, pitching CMMS to your VP or C-suite isn’t always easy. At some point, when they ask, “What’s the […]