Whitepapaer

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options like never before, and the list of platforms and the programs that serve up those options are increasing all the time. The rise of streaming media brands like Netflix, Disney+, Apple TV, Spotify, SiriusXM and many more has transformed the content […]

Search and social have become the two most utilized channels in the digital marketing industry, and for good reason. The two channels offer massive, highly engaged global audiences that can be used to drive demand generation and demand fulfillment for marketers across verticals. However, when the buyer’s path to conversion is considered, it becomes evident […]

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that […]

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

Today, enterprises are undergoing a rapid digital transformation. As the world embraces a post COVID-19 work scenario, companies are innovating their marketing and sales strategy to fit the scene. For any business to jump off the books, adoption of new technologies is imperative. Now more than ever, imagination is important for devising and executing novel […]

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies.

Any account based marketer worth their salt will recognize how important it is to get the planning and execution of an account based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed […]

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from online advertising. This work feeds into the Cairncross Review into […]

This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment. Learn how to leverage the platform’s advanced targeting capabilities and massive audience to improve enrollment outcomes while simultaneously reducing operational costs.

Marketers perform best when they view this higher bar for creativity as an opportunity to win over social media’s notoriously discriminating audiences. Doing so requires a carefully crafted approach to developing creative for both paid social ads and organic content, one that blends product information with unique aspects of branding and entertainment. This offers a […]