Whitepapaer

This white paper shall not and cannot be considered an invitation to enter into an investment. It does not constitute, relate to, or should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication) that might be considered a recommendation, or that might be […]

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex.

Email is still the go-to channel for most of your customers, but it lacks the powerful real-time the connection of mobile offers. By combining the popularity of email with the immediacy of mobile messaging, you.

Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start.

Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for marketers trying to understand and connect with them. “While we as marketers are looking at different […]

Originally built for display advertising (and still used by 70-90% of publishers for this purpose), header bidding is a process that allows publishers to use unified auctions instead of waterfalls. Sellers reach multiple bidders at the same time and can compare CPMs. Implemented with a code in the header of the page, this approach improves […]

The cost of a like in MON tokens will be the U.S. dollar equivalent of 5 cents. If the user wants to thank the author of the content with more than the equivalent of 5 U.S. cents, it will be possible to transfer a greater number of MON tokens with the like. All MON token […]

Over-the-top television and streaming audio offer consumers a rich array of on-demand content options like never before, and the list of platforms and the programs that serve up those options are increasing all the time. The rise of streaming media brands like Netflix, Disney+, Apple TV, Spotify, SiriusXM and many more has transformed the content […]

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that […]