MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

IoT technologies, integrated with emerging big data tools and applications, are creating significant disruption to processes, customer relationships, and business models, presenting service providers with a major market opportunity Ovum’s IoT market research enables you to size the mark

Advertising metrics give precise information on an ad campaign’s successes and failures. They are a useful tool for keeping track of all your marketing actions as well as how your campaign performs in relation to predetermined parameters. To determine how well your campaign is performing, look at its health data. Since they are not directly […]

Microsoft Advertising Network for retail has selected Tinuiti, the largest independent performance marketing company spanning streaming TV, Google, Meta, and Amazon, as a premier launch partner. Now, businesses can easily build a profitable retail media campaign to drive additional high-margin revenue from high-quality commercials and incremental sales. Another fantastic new possibility for brand advertisers to […]

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.

Software provider PTC has acquired Pure-Systems, a specialist in product and software variant management solutions, as part of its fourth acquisition for application lifecycle management (ALM) portfolio expansion. PTC, based in Boston, has been on an acquisition spree, spending around $1.8 billion on acquisitions in the last 18 months. This acquisition aims to enhance the […]

Explore uses of WiFi (6/6E/7) capabilities for Industrial IOT (IIOT) applications Define and validate critical KPIs (latency, reliability, mobility, etc Field trials of WiFi6E IIOT use-cases in progress (stand-alone & 5G/Wi-Fi convergence)